Gamification Product Lead

7 hours, 29 minutes ago
Lead
Data Science and Analytics

Description

  • Own gamification strategy and direction across multiple brands and GEOs.
  • Design, configure, launch and optimise mechanics including tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes.
  • Build and maintain a gamification and LiveOps calendar aligned with acquisition, retention and promotional strategies.
  • Adapt mechanics, prize structures, thresholds and campaign cadence to each GEO.
  • Measure incremental impact, engagement, retention, revenue, bonus cost and ROI using control/holdout groups.
  • Build dashboards, reporting and measurement frameworks for gamification initiatives.
  • Design and run A/B tests of mechanics, prizes, thresholds, messaging and participation conditions.
  • Partner with Product, Analytics, CRM, Retention, Casino, Sportsbook, VIP and Engineering teams to align initiatives and prioritise platform enhancements.
  • Translate business and player needs into prioritised product requirements and maintain a roadmap of platform improvements.
  • Establish campaign configuration, testing, quality assurance, post-campaign analysis and documentation standards.

Requirements

  • 3+ years of experience in gamification, LiveOps, CRM, retention or product roles within iGaming.
  • Hands-on experience launching casino and/or sportsbook mechanics, including tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes.
  • Strong knowledge of bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, and player engagement and retention mechanics.
  • Experience with Smartico, Optimove Gamify, Fast Track or a comparable gamification or CRM platform.
  • Strong analytical skills, including evaluating campaign performance and ROI independently.
  • Experience measuring incremental impact through control or holdout groups.
  • Experience owning campaigns from concept and configuration through launch, analysis and optimisation.
  • Strong understanding of iGaming product and business metrics and ability to translate business and player needs into product requirements.
  • Ability to collaborate cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams; Intermediate+ English.
  • Experience with A/B testing, multi-brand and multi-GEO operations, Tier 1 player behaviour, sportsbook cross-sell mechanics, game providers, platform development, or establishing gamification processes and reporting is preferred.

Benefits

  • Remote work options from anywhere in the world.
  • Flexible working hours.
  • Corporate English-speaking club.
  • Career advancement opportunities as the company grows.
  • Supportive company culture and comfortable working conditions.

Interested in this position?

Apply directly on the company website

Apply Now

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