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Senior Lifecycle Manager

1 month ago
France, Spain, Sweden, United Kingdom, Germany
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing HubSpot
Apply Now
Mews

Mews

Mews offers a cloud-native hospitality management system designed to automate operations, enhance revenue, and deliver exceptional guest experiences for modern hoteliers.

Consumer Services
251-1K
Founded 2012
$232M raised
View All Jobs 5

Description

  • Develop and improve lifecycle and email marketing programmes across acquisition, activation, and expansion.
  • Define and execute segmentation strategies based on lifecycle stage, ICP, region, behavioural intent, and performance data.
  • Establish baseline KPIs, testing frameworks, and reporting routines to measure performance and uncover improvement opportunities.
  • Analyse funnel, campaign, behavioural, and conversion data to identify bottlenecks and recommend growth initiatives.
  • Build and optimise marketing automation workflows, including triggers, reporting processes, QA checks, and operational improvements.
  • Partner with Product Marketing, Customer Marketing, Regional Marketing, and Growth stakeholders to align messaging and priorities.
  • Communicate performance, test outcomes, risks, and recommendations to leadership and cross-functional stakeholders.
  • Act as the lifecycle marketing subject-matter expert within Growth Marketing and provide guidance to internal partners.

Requirements

  • Experience building, improving, or owning lifecycle, CRM, email, or growth marketing programmes, preferably in a B2B SaaS, technology, or scale-up environment.
  • Strong knowledge of lifecycle marketing strategy, segmentation, funnel optimisation, experimentation, campaign automation, and performance reporting.
  • Practical experience with CRM, ESP, or marketing automation platforms such as HubSpot, Iterable, Marketo, Braze, or equivalent tools.
  • Ability to analyse campaign, behavioural, and conversion data to identify root causes and make data-backed recommendations.
  • Experience applying automation, including AI-enabled workflows where relevant, to improve reporting, campaign QA, workflow triggers, or marketing operations processes.
  • Strong cross-functional communication skills with the ability to translate lifecycle insights into clear actions for multiple stakeholder groups.
  • Strong problem-solving skills and the ability to work independently in ambiguous situations, create structured hypotheses, and adapt plans based on results.
  • Commercial awareness, accountability, initiative, and sound decision-making to balance customer needs, business priorities, data insights, and execution constraints.

Benefits

  • Unlimited paid holiday.
  • Participation in the company share program.
  • Paid parental leave, including 6 months fully paid for primary caregivers and 2 months for secondary caregivers after one year of service.
  • Annual learning budget of €300, with more available for high performers.
  • Monthly EDGE time to Explore, Develop, Grow, and Elevate.
  • Work-from-anywhere flexibility, including the ability to work abroad for a few weeks each year.
  • Relocation options available after one year.
  • Flexible hybrid working options.
  • Home office setup budget and a monthly work-from-home allowance.
  • Claude tokens to automate workflows and improve productivity.
  • Additional local benefits that may include healthcare, retirement plans, team events, and socials.

Interested in this position?

Apply directly on the company website

Apply Now

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