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Sr. Customer Engagement Marketing Manager (Canada)

3 hours, 38 minutes ago
United States, Canada
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing Social Media Marketing
Apply Now
PointClickCare

PointClickCare

PointClickCare provides a leading cloud-based healthcare software platform that enables long-term and post-acute care providers to effectively manage the complete lifecycle of resident care while enhancing operational efficiency and improving resident ...

Health Care Providers & Services
1K-5K
Founded 2000
$232M raised
View All Jobs 69

Description

  • Develop and execute strategic customer engagement and advocacy programs, including nurture programs and online community best practices.
  • Collaborate with web developers to oversee platform maintenance, upgrades, feature implementation, and related technical needs.
  • Build relationships with, align, and influence cross-functional stakeholders across the organization.
  • Partner with Brand, Demand, Enablement, and other teams to support sales and marketing goals through customer channels.
  • Drive campaign activation and customer engagement through email, online communities, in-app experiences, social channels, and other appropriate media.
  • Moderate online communities by managing tone, content governance, discussions, and rules of engagement.
  • Grow community user bases, customer champions, and influencers while curating content, resources, and editorial calendars.
  • Gather, analyze, and interpret program data to identify insights, recommendations, and solutions that improve outcomes and reduce churn.
  • Measure and report on program performance, KPIs, and business results using applicable tools and processes.
  • Share customer response data and actionable insights with insights, product, and product marketing teams to inform future strategy.

Requirements

  • 6+ years of relevant B2B marketing experience in SaaS or healthcare.
  • Proven success in online community administration and user group management/moderation.
  • Strong strategic problem-solving skills and the ability to provide thought leadership to cross-functional teams.
  • Ability to prioritize effectively while maintaining urgency, thoughtfulness, and focus on KPIs and success metrics.
  • Exceptional written and verbal communication skills.
  • Highly collaborative, relationship-building, and flexible working style.
  • Leadership or coaching experience to guide teams and apply engagement best practices, without requiring formal direct reports.
  • Experience translating insights and data into consumer value and marketing strategy.
  • Deep appreciation of customer and product lifecycle methodology.
  • Ability to work hybrid from Toronto or Salt Lake City offices preferred.
  • Understanding of PointClickCare solution offerings, key industries, and market segments preferred.
  • Growth mindset preferred.

Benefits

  • Benefits starting from Day 1.
  • Retirement plan matching.
  • Flexible paid time off.
  • Wellness support programs and resources.
  • Parental and caregiver leaves.
  • Fertility and adoption support.
  • Continuous development support program.
  • Employee assistance program.

Interested in this position?

Apply directly on the company website

Apply Now

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