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Director of Lifecycle Marketing

2 months, 2 weeks ago
United States
Full-time
Executive
Email Marketing Manager
Marketing and Growth
Email Marketing HIPAA HubSpot Looker Tableau
Apply Now
Metro Vein Centers

Metro Vein Centers

Metro Vein Centers specializes in providing advanced, minimally invasive treatments for varicose and spider veins, ensuring personalized care from board-certified specialists to help patients regain healthy and attractive legs.

Health Care Providers & Services
51-250
Founded 2008
View All Jobs 2

Description

  • Own the patient lifecycle end-to-end across booking, attendance, treatment completion, and reactivation.
  • Identify dropoff points across digital and offline touchpoints and prioritize high-leverage interventions.
  • Translate operational issues such as no-shows, intake bottlenecks, authorization timing, and follow-up gaps into communications strategies.
  • Partner with Revenue Cycle Management, Patient Intake, Tech and Data, and Operations on lifecycle execution.
  • Manage HubSpot as the core lifecycle CRM and oversee automation, segmentation, personalization, and governance.
  • Define the lifecycle KPI framework and reporting cadence for performance and incrementality.
  • Design and run A/B and incremental holdout tests to measure causal lift.
  • Build dashboards and analyze experiments to evaluate lifecycle impact.
  • Own governance for patient and marketing communications, including channel strategy, frequency, suppression, and brand voice.
  • Manage and develop the Lifecycle Marketing Manager while staying hands-on with QA, troubleshooting, and data validation.

Requirements

  • 6–8 years of lifecycle marketing experience managing complex lifecycle journeys.
  • Healthcare experience preferred; multi-location consumer healthcare, dental, or specialty care strongly preferred.
  • Experience partnering with RCM, intake/sales, and operations teams.
  • Strong command of lifecycle metrics such as booking, attendance, completion, and reactivation.
  • Experience building A/B and incremental holdout testing frameworks to measure causal lift.
  • Technical fluency with email and SMS infrastructure, including SPF, DKIM, DMARC, BIMI, deliverability, 10DLC registration, and IP/domain reputation management.
  • CRM experience required; HubSpot experience is a plus.
  • Highly analytical and fluent in Excel, Google Sheets, and/or BI tools such as Looker or Tableau.
  • Working knowledge of HIPAA and healthcare marketing compliance.
  • Experience using HIPAA-compliant AI for predictive scoring, personalization, content optimization, and QA/ops automation.
  • Able to QA workflows, troubleshoot data issues, and pressure-test campaign logic.
  • Familiarity with emerging messaging channels such as RCS Business Messaging and branded sender verification.
  • Excellent communication skills and comfort influencing senior cross-functional leaders.
  • Comfortable in a fast-paced, growth-oriented environment with high performance expectations.

Benefits

  • Commitment to professional development and growth.
  • Equal opportunity employment and a supportive workplace culture.
  • Modern, patient-first environment at a rapidly growing healthcare organization.
  • Mission-driven work focused on improving patients’ quality of life.
  • Privacy protections and compliance-focused employment practices.

Interested in this position?

Apply directly on the company website

Apply Now

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