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Patient Marketing Manager

2 hours, 28 minutes ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Content Marketing Copywriting Digital Marketing Email Marketing HIPAA HTML HubSpot Salesforce
Apply Now
Daymark Health

Daymark Health

Daymark Health is a healthcare company dedicated to providing personalized and comprehensive mental health and addiction treatment services. They offer a range of programs and therapies to support individuals on their journey to recovery and wellness.

Health Care Providers & Services
View All Jobs 4

Description

  • Shape and execute patient acquisition and engagement strategy across email, SMS, print, direct mail, digital, and out-of-home channels.
  • Write patient- and provider-facing content, including emails, brochures, landing pages, scripts, and collateral.
  • Partner with the enrollment team to provide messaging, materials, and campaigns for prospective patient outreach.
  • Own the patient marketing calendar, including campaign scheduling, production, and deployment.
  • Build targeted, personalized communications using marketing automation platforms and CRM tools.
  • A/B test, monitor, and optimize campaigns based on engagement and enrollment performance.
  • Use data to tailor messaging across stages of the prospective patient journey.
  • Ensure communications meet HIPAA, TCPA, CAN-SPAM, consent, and other healthcare compliance requirements.
  • Establish repeatable processes for producing and deploying patient marketing campaigns.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 4–7 years of progressive marketing experience, including required B2C or direct-to-consumer experience.
  • Experience in digital health, healthcare, wellness, or consumer subscription marketing preferred.
  • Portfolio demonstrating independent, on-brand writing for formats such as email, SMS, landing pages, brochures, or scripts.
  • Hands-on experience building lifecycle campaigns with platforms such as Braze, Salesforce Marketing Cloud, or HubSpot, including segmentation, personalization, and A/B testing.
  • Experience executing multichannel campaigns and connecting them to acquisition or conversion metrics.
  • CRM experience, preferably Salesforce, with the ability to analyze performance data.
  • Working knowledge of HIPAA, TCPA, and CAN-SPAM compliance, or ability to learn and partner with compliance teams.
  • Strong project management, collaboration, attention to detail, and end-to-end execution skills.
  • Experience using AI tools such as LLMs for content generation or analysis; basic HTML knowledge and out-of-home campaign experience are preferred.

Benefits

  • Annual compensation of $115,000–$140,000, depending on location and experience.
  • Fully remote work arrangement.
  • Equal opportunity employment.

Interested in this position?

Apply directly on the company website

Apply Now

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