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Senior Lifecycle Marketing Manager - Partnerships

58 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Sales and Business Development
Amplitude Email Marketing GCP SQL
Apply Now
onXmaps

onXmaps

onXmaps is a pioneer in digital outdoor navigation, providing GPS map apps for hunting, hiking, and off-roading with accurate offline land ownership maps.

Food Products
251-1K
Founded 2007
$195M raised
View All Jobs 7

Description

  • Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion.
  • Develop segmentation and personalization strategies based on partner, entitlement, behavior, and intent.
  • Design, build, QA, and deploy email, push, and in-app journeys in Braze.
  • Analyze customer behavior and performance data using tools such as Amplitude, Braze, and Eppo to prioritize opportunities and measure impact.
  • Develop hypotheses, run experiments, interpret results, and optimize lifecycle programs.
  • Use AI across insight generation, content development, execution, and analysis.
  • Coordinate initiatives across Partnerships, marketing, Product, creative, analytics, legal, and other stakeholders.
  • Translate strategy and performance insights into clear communications for internal teams and external partners.
  • Convert successful experiments into repeatable playbooks for launching new partners and categories.
  • Improve lifecycle workflows, tools, and scalable approaches as the partner ecosystem grows.

Requirements

  • 7+ years of experience in lifecycle, CRM, or growth marketing, ideally in consumer subscription or mobile app businesses.
  • End-to-end lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention.
  • Experience managing programs across multiple products or business lines.
  • Strong analytical skills with Amplitude or similar product analytics tools.
  • Experience designing A/B and holdout tests and applying results to future decisions.
  • Proficiency with Braze or a comparable lifecycle marketing platform, including automated journeys, segmentation, personalization, and triggering logic.
  • Strong AI fluency and judgment in developing AI-enabled marketing workflows.
  • Experience working in complex, cross-functional environments and managing multiple workstreams.
  • Permanent U.S. work authorization and willingness to travel up to quarterly for several days.
  • Preferred: partner or channel marketing, in-app messaging, subscription or entitlement models, SQL/BigQuery, Liquid templating, advanced AI use cases, or outdoor recreation experience.

Benefits

  • $115,000–$145,000 salary range, annual 10% performance bonus, and common share options.
  • Comprehensive health benefits, including a no-monthly-cost medical plan.
  • 13 weeks of paid parental leave for birthing parents and 5 weeks for non-birthing parents.
  • 401(k) matching up to 5% of contributions.
  • Flexible time away package with PTO, STO, VTO, and paid holidays.
  • Annual funds for active lifestyles, company outdoor adventures, and outdoor industry perks.
  • Distributed and remote-friendly work environment with regional Basecamps.

Interested in this position?

Apply directly on the company website

Apply Now

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