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VP of Customer Marketing

2 weeks, 5 days ago
United States
Full-time
Executive
Email Marketing Manager
Product Management
Apply Now
Mendix

Mendix

Mendix is the leading enterprise low code application development platform, empowering businesses to innovate and create modern applications quickly and securely.

Internet Software & Services
1K-5K
Founded 2005
$34M raised
View All Jobs 15

Description

  • Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development.
  • Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales.
  • Partner with Product Marketing and Solutions Marketing to turn customer proof into platform, industry, and use-case narratives.
  • Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries.
  • Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer experiences.
  • Create community programs that strengthen belonging, customer connection, product enablement, engagement, and thought leadership.
  • Partner with Field, Events, and client-facing teams to design high-value customer experiences.
  • Own lifecycle marketing strategy across onboarding, adoption, expansion, renewal support, and customer education.
  • Build targeted customer journeys, programs, and content that increase product adoption, loyalty, and customer value realization.
  • Own the customer listening and insight framework, including NPS, engagement signals, and customer health measures.

Requirements

  • 12–15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions.
  • Proven success building customer advocacy, customer story, or reference programs that support retention and revenue goals.
  • Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages.
  • Experience building or scaling customer communities, including digital community programs and in-person engagement models.
  • Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators.
  • Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing.
  • Experience leading teams, setting strategy, and operating effectively in a complex, matrixed enterprise environment.
  • Exceptional storytelling, executive communication, and program leadership skills.

Interested in this position?

Apply directly on the company website

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