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Director, Field & Channel Marketing Operations

6 days, 17 hours ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
Content Marketing Digital Marketing Email Marketing Social Media Marketing
Apply Now
Upscale.com

Upscale.com

Upscale.com is a premier luxury platform that offers a range of services from real estate to e-commerce. With a focus on inspiring homes, they provide listings and access to capital markets for their clients.

Real Estate
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Description

  • Develop and execute field and channel marketing strategies aligned with go-to-market priorities, revenue goals, and growth initiatives.
  • Partner with Sales, Channel Sales, Sales Enablement, and Marketing to drive growth across distributors, resellers, system integrators, national partners, and ecosystem partners.
  • Develop and manage strategic partner marketing plans to support demand generation, pipeline development, engagement, and revenue growth.
  • Lead integrated demand-generation campaigns across digital, email, webinars, social media, content, and events.
  • Manage Marketing Development Fund (MDF) programs and partner co-marketing initiatives, including ROI measurement.
  • Lead participation in partner events, trade shows, conferences, webinars, and industry programs.
  • Create and adapt marketing assets, sales enablement materials, campaign resources, and co-branded content for partner selling.
  • Manage partner communications and ensure access to current messaging, product information, campaigns, and sales resources.
  • Track KPIs for lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue.
  • Analyze program performance, report insights to leadership, and recommend improvements to marketing efficiency, partner productivity, pipeline, and revenue.

Requirements

  • Demonstrated ability to develop and execute field and channel marketing strategies tied to revenue and go-to-market objectives.
  • Experience building and managing partner marketing, co-marketing, and demand-generation programs.
  • B2B technology marketing experience.
  • Strategic, results-oriented marketing leadership experience with strong execution capabilities.
  • Experience collaborating with Sales, Channel Sales, Sales Enablement, and Marketing teams.
  • Experience managing integrated campaigns across digital, email, webinars, social media, content, and events.
  • Experience measuring campaign ROI, MDF effectiveness, pipeline contribution, and channel-sourced revenue.
  • Ability to travel up to 50%.

Interested in this position?

Apply directly on the company website

Apply Now

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