Director, Field & Channel Marketing Operations

6 hours, 49 minutes ago
Full-time
Executive
Sales and Business Development
Upscale.com

Upscale.com

Upscale.com is a premier luxury platform that offers a range of services from real estate to e-commerce. With a focus on inspiring homes, they provide listings and access to capital markets for their clients.

Real Estate
1-10

Description

  • Develop and execute field and channel marketing strategies aligned with go-to-market and revenue objectives.
  • Partner with Sales, Channel Sales, Sales Enablement, and Marketing to support distributors, resellers, system integrators, and ecosystem partners.
  • Create and manage strategic partner marketing plans focused on demand generation, pipeline, engagement, and revenue growth.
  • Lead integrated campaigns across digital, email, webinars, social media, content, and events.
  • Manage Marketing Development Fund programs and co-marketing initiatives, including ROI measurement.
  • Lead the company’s participation in partner events, trade shows, conferences, webinars, and industry programs.
  • Develop and distribute sales enablement materials, campaign resources, product messaging, and co-branded content.
  • Manage partner communications, newsletters, campaign updates, and outreach programs.
  • Track KPIs such as lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue.
  • Analyze performance, report insights to leadership, and recommend program improvements.

Requirements

  • Strategic, results-oriented marketing leader with strong execution capabilities.
  • B2B technology marketing experience.
  • Demonstrated experience building successful field and channel marketing programs.
  • Experience collaborating with Sales, Channel Sales, Sales Enablement, and Marketing teams.
  • Ability to manage partner marketing, demand generation, MDF, and co-marketing programs.
  • Experience measuring campaign performance, ROI, pipeline, and revenue contribution.
  • Willingness and ability to travel approximately 50%.
  • Commitment to an inclusive workplace; reasonable accommodations are available during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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