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Director Marketing Analytics

1 month, 4 weeks ago
United States
Full-time
Executive
Data Analyst
Data Science and Analytics
GCP HubSpot Looker Machine Learning Salesforce Snowflake SQL Tableau
Apply Now
Marqeta

Marqeta

Marqeta is a pioneer in modern card issuing and payment solutions, offering businesses instant card issuance and payment processing through their innovative open API platform.

Diversified Financial Services
251-1K
Founded 2010
View All Jobs 15

Description

  • Define and own the B2B marketing attribution strategy in partnership with RevOps and Finance.
  • Build measurement frameworks for pipeline sourced, pipeline influenced, deal velocity, win rate, CAC, and revenue outcomes.
  • Lead and develop a team of marketing analysts, including operating rhythms, standards, and career development.
  • Provide strategic input on budget allocation, channel strategy, ICP prioritization, and campaign investment decisions.
  • Partner with Demand Generation, Product Marketing, and Brand teams on measurement frameworks and testing protocols.
  • Own executive-level marketing reporting for the CMO, CFO, and Board, translating data into clear business narratives.
  • Build and maintain the marketing data infrastructure with Data Engineering across Salesforce, Marketo, paid media, and intent platforms.
  • Develop forecasting models for Enterprise NAL pipeline contribution to support quarterly planning and headcount decisions.
  • Lead the marketing organization’s AI and automation strategy for analytics, including predictive scoring and AI-generated insights.
  • Design statistically valid experiments across channels and campaigns and build institutional knowledge from the results.

Requirements

  • 10+ years of experience in Enterprise B2B marketing analytics, GTM analytics, or growth analytics.
  • At least 3 years of people leadership experience.
  • Experience with complex B2B GTM motions, including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys.
  • Deep expertise in B2B attribution modeling for long sales cycles with multiple buying-group touches.
  • Strong understanding of pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency.
  • Proficiency with Salesforce, Marketo or HubSpot, BI tools such as Tableau or Looker, and data warehousing tools such as Snowflake or BigQuery.
  • Familiarity with ABM/GTM software such as Demandbase or 6Sense.
  • Strong SQL skills and experience working directly with warehouse data.
  • Experience with statistical modeling, regression analysis, and cohort analysis.
  • Experience in fintech, payments, embedded finance, SaaS, or financial services is strongly preferred.
  • Familiarity with AI/ML applications in marketing analytics, such as predictive lead scoring, churn modeling, and anomaly detection.
  • Comfort operating in ambiguity and building programs from scratch.

Benefits

  • Base salary range of $200,000-$250,000 nationally, $207,000-$258,800 in Premium locations, and $214,100-$267,600 in Premium Plus locations.
  • Annual bonuses for eligible employees.
  • Multiple health insurance options.
  • Flexible time off.
  • Retirement savings program with company contribution and after-tax contributions.
  • Equity in a publicly traded company plus an Employee Stock Purchase Program.
  • Family-forming benefits, fertility support, and up to 20 weeks of parental leave.
  • Free therapy sessions, financial and professional coaching, and legal advice.
  • Monthly stipend to support remote work.
  • Annual development dollars for professional growth.

Interested in this position?

Apply directly on the company website

Apply Now

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