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Lifecycle Marketing Manager

55 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing HIPAA HubSpot
Apply Now
Rezilient Health

Rezilient Health

Rezilient Health provides direct primary and specialty healthcare services tailored for employers, focusing on delivering unlimited access to care through innovative platforms like CloudClinics and telehealth, all for a single employer fee, while prior...

Health Care Providers & Services
11-50
Founded 2016
View All Jobs

Description

  • Architect and execute lifecycle marketing strategies across awareness, lead nurture, activation, engagement, retention, and advocacy.
  • Lead communication plans for customer launches, seasonal and product campaigns, webinars, events, and integrated initiatives.
  • Build and optimize email, SMS, push, and in-app journeys using Customer.io and HubSpot, including segmentation, triggers, and personalization.
  • Own Customer.io standards, platform expertise, and team training.
  • Partner with Product, Engineering, Data, Sales, Customer Success, Clinical Operations, and Marketing to develop integrated campaigns and customer experiences.
  • Define behavioral events, audience segments, integrations, and campaign triggers for personalized marketing.
  • Manage campaign calendars, sequencing, cadence, A/B testing, performance tracking, and customer preference data.
  • Analyze lifecycle performance to reduce friction, improve journeys, and increase marketing effectiveness.
  • Use AI and emerging technologies to accelerate campaign development and improve personalization.
  • Ensure all communications comply with HIPAA requirements and healthcare marketing best practices.

Requirements

  • 5–8 years of experience in lifecycle, CRM, or customer marketing.
  • Required experience in healthcare marketing and startup or high-growth companies.
  • Expert-level experience building campaigns and customer journeys in Customer.io.
  • Strong experience with HubSpot marketing automation, lead nurturing, segmentation, and campaign execution.
  • Experience managing lifecycle marketing for both B2B and consumer or member audiences.
  • Strong analytical and technical skills for interpreting customer behavior and campaign performance.
  • Excellent project management skills and ability to manage multiple initiatives simultaneously.
  • Cross-functional experience with Marketing, Product, Engineering, Sales, Customer Success, and Data teams.
  • Independent, adaptable, curious builder’s mindset with initiative to develop new processes.
  • Experience using AI tools for marketing workflows, content development, campaign optimization, and operational efficiency.

Benefits

  • Stock options and competitive base compensation.
  • Medical, dental, and vision coverage with employer premium contributions.
  • Complimentary access to Rezilient clinical programs for employees and household members.
  • 401(k) retirement plan.
  • Flexible paid time off and dedicated paid sick leave.
  • 11 paid company holidays annually.
  • Paid family leave.
  • Optional life insurance, disability coverage, and HSA.

Interested in this position?

Apply directly on the company website

Apply Now

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