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Associate Director/Director, Patient Marketing (US)

3 weeks, 4 days ago
United States
Full-time
Senior
Product Marketing Manager
Marketing and Growth
CRM Digital Marketing
Apply Now
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
251-1K
Founded 2012
$123M raised
View All Jobs 3

Description

  • Develop and execute the end-to-end omni-channel patient marketing strategy for post-launch excellence.
  • Own non-personal promotion across unbranded and branded websites, media, social media, CRM, and related patient-facing channels.
  • Optimize digital performance using analytics and audience insights to improve ROI across paid, owned, and earned channels.
  • Lead strategy and execution for new digital platforms and innovative partnerships, such as YouTube, Reddit, and apps.
  • Build and maintain trusted relationships within the SMA patient and caregiver community.
  • Partner with Patient Advocacy and external agencies to incorporate patient feedback and ensure the patient voice is accurately reflected in materials.
  • Collaborate cross-functionally with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
  • Align patient marketing initiatives with patient support programs and develop branded patient materials.
  • Partner with agencies to deliver high-impact patient marketing initiatives and lead development of patient-facing assets and event kits.
  • Support post-launch readiness, promotional review processes, budget prioritization, and ongoing optimization of patient tactics.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 6+ years of experience in pharmaceutical or biotechnology marketing.
  • 6+ years of experience leading integrated digital marketing strategies and compliant, data-driven campaigns.
  • Significant experience in U.S. patient or consumer marketing.
  • Demonstrated success in specialty or rare disease patient marketing.
  • Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
  • Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
  • Proven ability to lead agencies, manage budgets, and work effectively in a matrixed organization.
  • Excellent communication, influence, and stakeholder-management skills.
  • Entrepreneurial mindset and comfort operating in a first-launch, high-growth environment.
  • Willingness to travel up to approximately 30% as needed.

Interested in this position?

Apply directly on the company website

Apply Now

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