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Director of Sales - Conventional Grocery, Mass, Natural, Club Channels

8 hours, 33 minutes ago
United States
Full-time
Executive
Head of Sales
Sales and Business Development
Apply Now
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
201-500
Founded 2012
$123M raised
View All Jobs

Description

  • Drive revenue growth by increasing volume, sales velocity, and store-count distribution across core and new product lines.
  • Manage key accounts including Costco, Target, Walmart, Publix, and Albertsons Corporate.
  • Negotiate customer contracts and Joint Business Plans with grocery, mass, natural, and club retailers.
  • Optimize trade spend, promotions, pricing, shelf positioning, and profitability.
  • Secure new product placements and expand retail distribution.
  • Lead, coach, and develop four Sales Managers; set team goals, KPIs, and sales budgets.
  • Use sales and category data to track performance, ROI, and revenue opportunities.
  • Manage relationships with distributors, brokers, and specialized produce, dairy, and natural distribution partners.
  • Shape go-to-market, trade, event, and distributor-network strategies with Sales, Marketing, Operations, Finance, and R&D.

Requirements

  • 7+ years of CPG sales experience, including 3–5 years in a leadership role managing remote direct reports.
  • Bachelor’s degree in Business, Marketing, or equivalent practical experience.
  • Experience scaling emerging functional, beverage, or better-for-you brands nationally.
  • Deep knowledge of U.S. retail, direct sales, distributor, and broker networks.
  • Strong financial acumen, P&L management, contract negotiation, persuasion, and presentation skills.
  • Experience managing major retailers, distributors, and wholesalers, ideally including the company’s customer portfolio.
  • Category management and sales analytics experience, including product placement, pricing, promotions, trend analysis, and revenue forecasting.
  • Proficiency with sales and market data platforms such as SPINS, Nielsen, Circana, Scintilla, Symphony, and retailer portals.
  • Proficiency in Word, Excel, and PowerPoint; G-Suite and CRM experience preferred.
  • Experience with short-shelf-life refrigerated products is preferred.

Interested in this position?

Apply directly on the company website

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