Director of Growth Ecommerce

1 hour, 29 minutes ago
Full-time
Lead
Marketing and Growth
Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014

Description

  • Own the strategy, P&L, and day-to-day performance of Shopify and TikTok Shop.
  • Scale combined Shopify and TikTok Shop revenue to $20M+ within 18 months while protecting margin.
  • Test and optimize paid traffic across Meta and TikTok, including high-volume creative testing.
  • Partner with affiliate, UGC, and Amazon teams to amplify winning campaigns and launches.
  • Launch one new bundle-based funnel each month and improve conversion, AOV, CAC, LTV, and upsell performance.
  • Oversee homepage, product pages, collection merchandising, and funnel relaunches.
  • Lead lifecycle marketing across Klaviyo and Postscript, including email and SMS flows.
  • Develop blog and SEO strategy to drive organic education-based traffic.
  • Review weekly P&Ls, analyze performance metrics, and deliver scorecards and growth plans.
  • Lead, coach, hire, and manage a cross-functional ecommerce team and contractors.

Requirements

  • 5 to 10+ years of experience in DTC ecommerce, especially Shopify and paid social.
  • Proven track record scaling ecommerce brands past $20M.
  • Experience owning revenue and profitability targets.
  • Deep expertise in Meta and TikTok Ads.
  • Hands-on experience with Klaviyo, Postscript, and Shopify CMS.
  • Strong background in bundles, upsells, and LTV optimization.
  • Ability to write and review high-converting landing pages.
  • Comfortable leading a fully remote team with clear weekly cadences.
  • Alignment with values of Extreme Ownership, Relentless Innovation, and Integrity Above All.
  • Experience leading a General Manager-style operating model for ecommerce is strongly preferred.

Benefits

  • Remote-first company built on autonomy, creativity, and accountability.
  • Real ownership, trust, and direct impact on the business.
  • Close collaboration with leadership, including the CEO, with authority over your channels and decisions.
  • Access to ongoing learning, training, and tools for DTC growth.
  • Opportunity to work with an A+ team focused on excellence and growth.
  • Mission-driven work supporting families through screen-free learning products.
  • Exposure to Josh Hadley's network through the Ecomm Breakthrough podcast.

Interested in this position?

Apply directly on the company website

Apply Now

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