Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services

Industrials

51-250 (150)

Founded 2014

54 open positions

Links

View All Jobs

Head of Growth, Performance Video

12 hours, 10 minutes ago

United States

Full-time

Lead

Digital Marketing Manager

Sales and Business Development

Google Ads Google Analytics Looker TikTok

Apply Now

Launch Potato

Professional Services

51-250

Founded 2014

View All Jobs 54

Description

Own the P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budget allocation, and conversion events.
Develop growth strategies for insurance verticals and expand into additional video platforms and adjacent verticals over time.
Drive lead and inbound call generation while improving traffic quality, advertiser feedback, and downstream monetization.
Own creative strategy from a performance perspective, including messaging, hooks, offer positioning, format selection, and testing priorities.
Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and decisions.
Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
Proactively communicate performance, insights, and recommendations to stakeholders in daily updates and executive-facing settings.
Help build and lead a video-first team as the channel scales.

Requirements

8+ years of experience managing high-growth performance marketing portfolios.
3+ years of experience scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
Experience scaling performance video in at least one lead-generation niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
Deep hands-on experience in Google/YouTube Ads, including bidding, audience strategy, conversion events, and analytics.
Strong proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
Proven experience owning P&L and delivering aggressive growth and profitability goals.
Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, funnel stage, audience intent, and offer positioning.
Ability to move quickly on creative testing using AI and self-serve tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude, or similar tools.
Experience buying across multiple verticals and adapting structure, audience, creative, and messaging to different customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
Exceptional proactive written and verbal communication skills, with comfort presenting updates via Slack, Zoom, and executive-facing meetings.
Nice to have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
Nice to have: experience in personal finance, lending, credit cards, home services, or consumer subscriptions.
Nice to have: experience with SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
Nice to have: experience in regulated marketing environments such as consumer finance, insurance, or healthcare.

Benefits

Base salary of $150,000 to $170,000 per year, paid semi-monthly.
Compensation package includes profit-sharing bonus.
Competitive benefits package.
Remote-first team environment.
Opportunity to work with a global team spanning over 15 countries.
Performance-based future pay increases tied to company and personal performance.
Commitment to diversity, equity, and inclusion as an Equal Employment Opportunity employer.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Growth Marketing Leader (Remote, PH)

Hire Hawk

Remote full-time Growth Marketing Leader at a staffing-focused company, responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue growth.

Philippines Full-time Lead Growth Marketing Manager

Content Marketing Google Ads LinkedIn Ads SEO

12 hours, 10 minutes ago

Apply

12 hours, 10 minutes ago

Staff Brand Marketing Manager

Boulevard 251-1K Diversified Consumer Services

Boulevard is hiring a Performance Marketing Manager to design and scale its AI-powered growth engine for an appointment-based self-care business platform.

United States Full-time Senior Digital Marketing Manager

$86k-$118k

Looker Salesforce

12 hours, 10 minutes ago

Apply

12 hours, 10 minutes ago

Director of Performance Media

Hadley Designs 1-10 Specialty Retail

Hadley Designs is hiring a Director of Performance Media to lead Shopify and TikTok Shop growth for its screen-free early-learning brand as it scales its direct-to-consumer business.