Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services

Industrials

51-250 (150)

Founded 2014

54 open positions

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Head of Growth, Performance Video

12 hours, 10 minutes ago

United States

Full-time

Lead

Digital Marketing Manager

Sales and Business Development

Google Ads Google Analytics Looker TikTok

Apply Now

Launch Potato

Professional Services

51-250

Founded 2014

View All Jobs 54

Description

Own P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
Manage campaign architecture, audience strategy, bidding, budgets, conversion events, targeting, exclusions, and testing directly in Google Ads.
Build and scale performance video campaigns across insurance verticals and expand into new video channels over time.
Drive both lead and inbound call generation, optimizing for call quality, advertiser feedback, and downstream monetization.
Own creative strategy for performance, including audience selection, messaging angles, hooks, offer positioning, formats, and testing priorities.
Partner with creative, analytics, sales, product, and leadership teams to communicate performance and align on decisions.
Create repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
Use AI and self-serve tools to move quickly on creative testing and reduce bottlenecks.
Build and help lead a video-first team as investment in the channel grows.

Requirements

8+ years of experience managing high-growth performance marketing portfolios.
3+ years of experience managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
Experience scaling performance video in a lead-gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
Deep hands-on experience building campaigns directly in-platform, including architecture, bidding, conversion setup, testing, and daily optimization.
Strong grasp of affiliate lead generation, monetization dynamics, advertiser quality metrics, and profitable traffic scaling.
Experience buying across multiple verticals and adapting structure, audience, creative, and messaging to different customer journeys.
Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, funnel stage alignment, audience intent, and offer positioning.
Ability to use AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude, or similar.
Exceptional written and verbal communication skills, with comfort presenting insights in Slack, Zoom, and executive-facing settings.
Experience owning P&L and building repeatable playbooks that scale wins across brands and verticals.
Nice to have: measurement experience with MMM, incrementality, geo holdouts, or brand lift.
Nice to have: experience in regulated marketing environments such as consumer finance, insurance, or healthcare.
Nice to have: background in additional lead-gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions.
Nice to have: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.

Benefits

Base salary of $150,000 to $170,000 per year, paid semi-monthly.
Profit-sharing bonus.
Competitive benefits package.
Remote-first team environment.
Opportunity to work with a global team spanning over 15 countries.
Career growth in a high-performance, ownership-driven culture.
Equal Employment Opportunity and commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

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