Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services

Industrials

51-250 (150)

Founded 2014

54 open positions

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Head of Growth, Performance Video

13 hours, 24 minutes ago

United States

Full-time

Lead

Digital Marketing Manager

Marketing and Growth

Google Ads Google Analytics Looker TikTok

Apply Now

Launch Potato

Professional Services

51-250

Founded 2014

View All Jobs 54

Description

Own full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budgets, conversion events, targeting, exclusions, and testing.
Develop and execute creative strategy for performance video, including messaging angles, hooks, offer positioning, funnel-stage alignment, and testing priorities.
Scale campaigns across insurance lines such as auto, home, health, ACA, and Medicare, then expand into additional insurance and financial services verticals.
Drive both lead generation and inbound call generation while monitoring call quality, conversion rates, advertiser feedback, and downstream monetization.
Communicate performance, insights, and decisions clearly and proactively to analytics, creative, sales, product, leadership, and other stakeholders.
Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
Partner with creative teams and use AI/self-serve tools to test concepts quickly and reduce bottlenecks.
Build and lead a video-first team as the business and investment scale.

Requirements

8+ years managing high-growth performance marketing portfolios.
3+ years managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
Experience scaling performance video in a lead generation niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
Strong hands-on experience in Google Ads, including campaign architecture, bidding, audience strategy, and conversion setup.
Experience buying across multiple verticals and adapting strategy, creative, and messaging to different customer journeys.
Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel or Google Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, audience intent, funnel stage, and offer positioning.
Ability to use AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude to iterate quickly.
Demonstrated ownership of P&L, growth, and profitability goals, with experience building repeatable playbooks that scale.
Exceptional written and verbal communication skills, including comfort presenting to executives and stakeholders.
Preferred: experience with measurement methods such as MMM, incrementality, geo holdouts, or brand lift.
Preferred: experience in regulated marketing environments such as consumer finance, insurance, or healthcare.
Preferred: experience in additional lead gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions.
Preferred: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
Preferred: team-building, mentoring, or formal playbook development experience.

Benefits

Base salary of $150,000 to $170,000 per year, paid semi-monthly.
Compensation package includes profit-sharing bonus.
Competitive benefits package.
Remote-first work environment with a team spanning over 15 countries.
Opportunity to work at a profitable, high-growth company with measurable impact.
Career growth in a performance-driven culture that rewards ownership and results.
Equal employment opportunity and a commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

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