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Demand Generation Manager - 4 Day Week + Remote

1 month ago
Philippines
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
CRM Facebook Ads Google Ads HubSpot LinkedIn Ads SEO
Apply Now
Laminar Projects

Laminar Projects

Laminar Projects is a project management consultancy specializing in construction projects. They offer services that provide complete control and visibility, combining engineering expertise with advanced digital skills to deliver tailored solutions for...

Construction & Engineering
51-250
Founded 2017
View All Jobs 6

Description

  • Own inbound lead generation end to end and be accountable for qualified demos booked for the sales team.
  • Build and manage a measurable full-funnel system from cold audiences to booked demos.
  • Run paid acquisition campaigns across channels such as LinkedIn, Google, Meta, Reddit, and Instagram.
  • Plan and coordinate events, webinars, trade media, and syndication programs to generate leads.
  • Own conversion optimization across landing pages, forms, follow-up journeys, and nurture flows.
  • Define and manage the handoff process so booked demos are quickly and correctly routed to sales.
  • Track, justify, and report on budget, cost per demo, cost per stage, and pipeline generated.
  • Brief and direct content, design, and other marketing production teams toward campaign needs.
  • Work with SDRs, sales, and the GTM Engineer to improve lead quality and target the right accounts.
  • Identify and pursue additional channels such as SEO, partnerships, referrals, PR, or review sites if they can improve results.

Requirements

  • Track record building full-funnel B2B demand generation from cold audiences to booked meetings.
  • Hands-on experience with paid media, especially LinkedIn Ads and Google Ads.
  • Strong understanding of conversion optimization across landing pages, forms, and follow-up journeys.
  • Experience with events, webinars, or trade media as lead sources is preferred.
  • HubSpot experience is a strong plus.
  • Proficient written and verbal English communication skills.
  • Ability to brief and direct creative teams without doing the design or copy yourself.
  • Strong critical thinking and comfort owning a number and being measured on outcomes.
  • AI-native way of working, with comfort using AI tools such as Claude for admin and reporting.
  • Experience with marketing automation, nurture design, account-based marketing, or SEO is nice to have.
  • Construction or built-environment industry knowledge is a bonus.
  • Experience as the first demand gen hire and a repeatable playbook from prior roles are preferred.

Benefits

  • 100% remote and home-based work.
  • Comprehensive private health insurance for you and your family.
  • Annual bonus scheme with a flexible mix of cash and high-growth equity.
  • One professional body membership fee covered per year.
  • Regular confidential in-house 1:1 coaching sessions.
  • Flexible working that prioritizes outcomes over set hours.
  • Coach, mentor, and well-being therapist support.
  • Strong learning and development focus with fast progression opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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