Kobie Marketing

Kobie Marketing

Kobie Marketing specializes in providing comprehensive loyalty marketing solutions, combining strategy, technology, and program management to enhance customer experiences and drive enterprise value for leading global brands.

Professional Services
251-1K
Founded 1990

Description

  • Deliver data-driven, actionable customer insights that contribute to increased sales and profit through client loyalty programs.
  • Collaborate with Strategy and Client Services teams to align on client objectives and deliver impactful results.
  • Build and maintain audience lists to support CRM campaign execution and engagement goals.
  • Analyze complex data sources and provide recommendations that support business objectives and loyalty program performance.
  • Develop data visualizations and narratives that make findings understandable for internal and external stakeholders.
  • Work with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources.
  • Create learning agendas, test plans, and measurement approaches that improve attribution and maximize KPIs such as incremental ROI and LTV.
  • Manage workflow, scope, and prioritization of client requests and internal Kobie investments.

Requirements

  • 2-4+ years of relevant customer analytics and/or marketing/CRM experience.
  • Experience telling stories with data and influencing senior stakeholders with insights and recommendations.
  • Familiarity with data exploration and data visualization tools such as Tableau, Power BI, or Sigma.
  • Demonstrated success using customer segmentation techniques such as RFM, cluster analysis, and regression modeling.
  • Solid project management skills with experience juggling multiple projects at once.
  • Bachelor’s degree in Statistics, Marketing, Economics, or Computer Science.
  • Python and SQL programming experience preferred.
  • Master’s degree in Statistics, Economics, or Applied Mathematics, or an MBA, preferred.
  • Proficiency in fundamental marketing and loyalty principles, preferred.

Benefits

  • Flexible remote work environment.
  • Flexible Time Off.
  • Nine company-wide holidays.
  • A diverse suite of benefits focused on growth, development, and personal well-being.

Interested in this position?

Apply directly on the company website

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