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Senior Product Marketing Manager - Verticals

1 hour, 38 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
E-commerce
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 41

Description

  • Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
  • Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
  • Build differentiated vertical narratives by translating Klaviyo capabilities and ecosystem integrations into clear use cases and measurable business outcomes.
  • Maintain a strong point of view on the competitive landscape and how it varies by segment and region.
  • Develop scalable sales plays and cross-channel go-to-market programs in partnership with Sales and Marketing leadership.
  • Equip Sales and Enablement with collateral, discovery frameworks, objection handling, and customer proof points.
  • Partner with Customer Success and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.
  • Lead vertical-specific messaging, pitch decks, and enablement assets across cross-functional partners.
  • Bring structured market and field insights into roadmap discussions within an established vertical strategy.

Requirements

  • 5+ years of product marketing experience, including B2B SaaS.
  • Experience supporting complex, multi-stakeholder sales cycles.
  • Strong analytical mindset with the ability to translate pipeline, revenue, and usage data into actionable strategy.
  • Clear communicator who simplifies complex technical concepts into business value.
  • Influential cross-functional partner who can drive alignment without formal authority.
  • Self-starter comfortable operating in ambiguity and managing competing priorities.
  • Owner mindset with accountability for business results, not just deliverables.
  • Experience in hospitality, food & beverage, or hotel & travel verticals is preferred.
  • Ability to work within a fast-moving environment and independently own complex go-to-market initiatives.
  • Up to 10% travel may be required for onboarding, client or partner work, team meetings, and industry events.

Benefits

  • Base salary range of $116,000 to $174,000 USD.
  • Eligibility for the company’s annual cash bonus plan.
  • Equity may be included in the total compensation package.
  • Sign-on payments may be included.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Generous benefits and support for employees.
  • AI-related accommodations provided as needed during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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