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Product Marketing Manager, Consumer

1 month, 1 week ago
United States
Full-time
Mid Level
Product Marketing Manager
Product Management
Apply Now
Thumbtack

Thumbtack

Thumbtack is a platform that connects individuals with local professionals for a wide range of services, from house painting to personal training. By answering a few questions, users receive quotes from qualified professionals, making it easy to compar...

Construction & Engineering
1K-5K
Founded 2009
$698M raised
View All Jobs 40

Description

  • Become the subject matter expert on homeowners, competitors, and AI trends in the consumer hiring landscape to identify opportunities for differentiation.
  • Own the end-to-end go-to-market strategy for consumer AI-powered hiring experiences, from insight generation through launch and performance measurement.
  • Drive product-market fit and adoption by defining target customers, key use cases, and the value proposition for homeowners.
  • Collaborate with Product, Design, and Research to reduce friction and drop-off in the search experience.
  • Build consistent internal and external narratives for the hiring experience in partnership with Brand, PR, Growth, and Lifecycle Marketing.
  • Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage.
  • Develop clear problem framing and ground product decisions in market insights.
  • Help optimize the new customer experience so more customers feel ready to start a project.

Requirements

  • 4+ years of product marketing experience, with a strong foundation in consumer-facing products.
  • Demonstrated ability to develop sharp, insight-driven positioning and messaging for products still finding product-market fit.
  • Experience working with Brand, Growth, Lifecycle, and PR teams to align on a unified narrative.
  • Strong 0-to-1 go-to-market expertise, including taking products from insight generation through launch strategy and performance measurement.
  • Excellent collaboration and communication skills with the ability to influence and drive alignment across cross-functional partners.
  • Comfort operating in ambiguity in a fast-moving environment while bringing structure to complex, evolving problems.
  • Strong user-centric mindset.
  • Experience in AI-powered or consumer hiring experiences is relevant context, though not explicitly required.

Benefits

  • Remote work indicated by #LI-Remote.
  • Competitive salary range of $130,900-$169,400 for San Francisco/Bay Area, San Jose, New York City, or Seattle metros.
  • Competitive salary range of $118,200-$152,900 for Austin, DC, California, Massachusetts, New Jersey, or Washington state.
  • Competitive salary range of $111,400-$144,100 for all other U.S. locations.
  • Equal opportunity employer with commitment to diversity and non-discrimination.
  • Reasonable accommodation provided for individuals with disabilities during the application process.

Interested in this position?

Apply directly on the company website

Apply Now

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