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Integrated Marketing Lead - K:Service

1 hour, 8 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Data Science and Analytics
Agile Content Marketing Digital Marketing Google Analytics Salesforce SEO
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 54

Description

  • Ideate, design, and execute the K:Service marketing customer journey across all channels.
  • Collaborate with Product Marketing and Service GTM teams to position K:Service for marketing and service buyers.
  • Lead campaign strategy and planning across high-reach and performance-focused digital channels.
  • Optimize audience-specific messaging and positioning to move net-new leads through the funnel.
  • Partner with content and creative teams to refine the customer journey and develop new content.
  • Align campaign strategies and goals with Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO teams.
  • Define and build measurement plans with the Analytics team to track success drivers by country, audience, channel, and tactic.
  • Gather, analyze, and report on campaign performance, learnings, and best practices.
  • Recommend content, creative assets, CTAs, and landing page experiences based on industry and competitive insights.
  • Develop success criteria to inform resource planning, campaign flighting, and prioritization across stakeholders.

Requirements

  • 8+ years of experience across channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing.
  • Proven experience building end-to-end customer journeys and campaigns that drive leads through the funnel.
  • Foundational knowledge of performance marketing metrics and experience reporting KPIs to executive leadership.
  • Advanced analytics experience managing complex data sets across site analytics and attribution models.
  • Experience with Google Analytics and Salesforce preferred.
  • Strong ownership of results and execution quality.
  • Excellent communication skills with the ability to align stakeholders and drive clarity across teams.
  • Highly organized and able to manage multiple campaigns, partners, and timelines simultaneously.
  • Comfortable working in a fast-paced, agile, high-growth environment and navigating ambiguity by creating new processes and streamlining workflows.
  • Ability to travel up to 10% for onboarding, client or partner work, team meetings, and industry events.

Benefits

  • Base salary range of $124,000 to $186,000 USD for US locations.
  • Eligibility for the company’s annual cash bonus plan.
  • Equity compensation and sign-on payments may be included.
  • Comprehensive health, welfare, and wellbeing benefits, based on eligibility.
  • Flexible travel expectations, with travel coordinated in advance.
  • Support for accommodations as needed in the hiring process.
  • Commitment to equal opportunity and non-discrimination in hiring.

Interested in this position?

Apply directly on the company website

Apply Now

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