Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

3 weeks, 1 day ago
Full-time
Lead
Marketing and Growth
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012

Description

  • Develop and execute a global content strategy across campaign, demand generation, and thought leadership programs.
  • Lead the creation of content assets across the buyer journey, from awareness through conversion.
  • Own content production from ideation through publication and performance measurement.
  • Translate complex product, market, and customer insights into clear content for multiple audiences.
  • Build and improve AI-assisted editorial production systems to increase speed, consistency, and scalability.
  • Design, test, and operationalize workflow templates, prompts, and playbooks for global content production.
  • Partner with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies.
  • Manage agencies, freelancers, and contractors to deliver high-quality content on time.
  • Establish goals, reporting frameworks, and performance tracking for content initiatives.
  • Use data, audience insights, and competitive research to optimize messaging, formats, and distribution.

Requirements

  • 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
  • Proven experience owning content strategy and execution for both brand-building and pipeline-driving programs.
  • Strong editorial instincts and the ability to maintain a high bar for quality and narrative consistency.
  • Experience developing global content and adapting messaging for different segments, regions, and funnel stages.
  • Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
  • Experience working closely with senior leaders, cross-functional partners, and external contributors.
  • Strong analytical skills and comfort using performance insights to refine content strategy.
  • Demonstrated experience with AI editorial production systems and workflow design.
  • Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
  • Experience using Claude Code or Claude CoWork is strongly preferred; AirOps experience is a plus.
  • Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
  • Comfort experimenting with new tools and turning successful experiments into repeatable team processes.
  • Up to 10% travel may be required.

Benefits

  • Base salary range of $112,000 to $168,000 USD for U.S. locations.
  • Participation in the company’s annual cash bonus plan.
  • Variable compensation and OTE for sales and customer success roles, where applicable.
  • Equity and sign-on payments may be included in the total compensation package.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Supportive and generous benefits philosophy.
  • Remote-friendly flexibility is implied through global and regional collaboration, with travel coordinated in advance.

Interested in this position?

Apply directly on the company website

Apply Now

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