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Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

2 hours, 59 minutes ago
United States
Full-time
Lead
Content Marketing Manager
Marketing and Growth
Content Marketing
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 83

Description

  • Develop and execute a global content strategy across campaign, demand generation, and thought leadership programs.
  • Own the end-to-end creation of content assets from ideation through publication and measurement.
  • Produce multi-format content including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
  • Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.
  • Build and improve AI-assisted editorial production workflows to increase speed, consistency, and scalability.
  • Create repeatable systems, templates, prompts, and playbooks that support global content production.
  • Partner with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies.
  • Manage agencies, freelancers, and contractors while providing editorial direction and quality control.
  • Measure content performance across engagement, lead generation, pipeline influence, brand impact, and earned attention.
  • Use data, audience insights, and competitive research to refine messaging, formats, and distribution over time.

Requirements

  • 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
  • Proven experience owning both brand-building and pipeline-driving content programs.
  • Strong editorial instincts and the ability to shape a clear point of view and maintain a high bar for quality.
  • Experience developing global content and adapting messaging for different segments, regions, and funnel stages.
  • Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
  • Experience working closely with senior leaders, cross-functional partners, and external contributors.
  • Strong analytical skills and comfort using performance insights to refine content strategy.
  • Demonstrated experience with AI editorial production systems and workflow design.
  • Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
  • Experience using Claude Code or Claude CoWork is strongly preferred; AirOps experience is a plus.

Benefits

  • Base salary range of $112,000 to $168,000 USD for U.S. locations.
  • Eligibility for the company’s annual cash bonus plan.
  • Equity may be included in the total compensation package.
  • Sign-on payments may be included in the total compensation package.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Flexible travel expectations of up to 10% for onboarding, team meetings, client or partner work, and industry events.
  • Support for responsible AI use and accommodations as needed.

Interested in this position?

Apply directly on the company website

Apply Now

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