KickUp

KickUp provides a data analytics platform designed to assist K-12 educational systems in managing teacher professional development, assessing program effectiveness, and utilizing formative data to enhance decision-making processes.

Internet Software & Services

Information Technology

11-50 (45)

Founded 2014

$4M raised

2 open positions

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Demand Generation Manager

1 day, 2 hours ago

United States

Full-time

Senior

Lead Generation Specialist

Sales and Business Development

Copywriting CRM Email Marketing HubSpot Webflow

Apply Now

KickUp

Internet Software & Services

11-50

Founded 2014

$4M raised

View All Jobs 2

Description

Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity.
Design and run integrated, multi-touch campaigns that target school districts with the right message at the right time.
Build demand programs for new customer acquisition and support expansion into the existing customer base.
Own the demand calendar and align campaigns to launches, conferences, and seasonal K-12 buying cycles.
Build account-based programs to reach high-value districts and re-engage prospects who have not converted.
Turn webinars and conferences into a systematic pipeline motion with pre-event nurture, live conversion, and follow-up.
Build and optimize landing pages and campaign assets to improve conversion paths.
Partner with Sales, Product Marketing, and Customer Success to translate strategy into pipeline-generating campaigns.
Own marketing automation, nurture sequences, lead scoring, routing, lead stages, and qualification criteria.
Build reporting and dashboards for pipeline, attribution, and marketing contribution to revenue.

Requirements

6+ years of experience in demand generation or growth marketing in B2B SaaS.
Interest in making a difference in K-12 education.
Track record of building campaigns that generated measurable, repeatable pipeline.
Ability to report marketing contribution clearly to leadership.
Hands-on experience with marketing automation and CRM platforms, including HubSpot.
Experience with lead scoring and attribution.
Experience building landing pages and marketing assets using tools like Webflow, Canva, or similar.
Strong written communication skills and persuasive copywriting ability.
Comfort working with high autonomy in a fast-moving, ambiguous environment.
Must be legally eligible to work in the United States.
Occasional travel required, up to 15%.
Remote, full-time position within the US.

Benefits

Compensation of $85,000 to $120,000 with growth potential.
401(k) plan with employer matching.
Universal paid parental leave.
Medical, dental, and vision insurance options.
Annual stipend for professional learning.
Flexible PTO policy.
Extended holiday break, summer Fridays, and Focus Fridays.
Remote-first work environment with high flexibility.

Interested in this position?

Apply directly on the company website

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