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Marketing Specialist - Lead Generation and Content

3 months ago
Jordan
Full-time
Senior
Marketing Specialist
Sales and Business Development
Content Marketing CRM Email Marketing Facebook Ads Google Ads Google Analytics HubSpot Instagram API LinkedIn Ads
Apply Now
Khibraty

Khibraty

Khibraty is the intelligent digital matchmaking marketplace for expertise seekers and providers in the MENA region. It connects businesses with the right experts for consulting, training, and project implementation, offering a wide range of services to...

Professional Services
1-10
Founded 2019
View All Jobs 8

Description

  • Develop and execute a content-led lead generation strategy aligned with the company’s 3Cs framework and service lines.
  • Build and manage a consistent content calendar across LinkedIn, Instagram, and the company website for target audiences in Jordan and the Gulf.
  • Produce or commission thought leadership content, including articles, insights, case study narratives, explainer posts, short videos, and campaign assets.
  • Design and run paid campaigns across Meta Ads, LinkedIn Ads, and Google Ads to capture leads from corporate and government decision-makers.
  • Create and manage landing pages, lead magnets, and inbound funnels for specific service lines.
  • Develop email nurture sequences for prospects at different stages of the buyer journey.
  • Translate client case studies into content that demonstrates impact and builds trust.
  • Monitor and report on lead generation and campaign metrics, including qualified leads, cost per lead, engagement, and conversion rates.
  • Work closely with the business development team to hand over marketing-qualified leads with appropriate context.
  • Manage external designers or content creators as needed.

Requirements

  • 5+ years of experience in B2B digital marketing with a strong emphasis on content-driven lead generation.
  • Experience marketing consulting, training, L&D, or professional services, with an understanding of long sales cycles and trust-based buying journeys.
  • Strong written communication in English.
  • Arabic proficiency is a significant advantage.
  • Hands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager.
  • Google Ads experience is a plus.
  • Familiarity with CRM and marketing automation tools, with HubSpot preferred.
  • Ability to translate complex service offerings into clear, engaging content for senior decision-makers.
  • Google Analytics (GA4) certification and/or Meta Digital Marketing certification is preferred.
  • Understanding of the MENA business landscape, particularly Jordan and Saudi Arabia.
  • Prior exposure to government, healthcare, or international development sectors is preferred.
  • Graphic design capability using Canva or Adobe Suite is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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