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Senior Lifecycle Marketing Manager, Smart Card

10 hours, 58 minutes ago
Remote
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing Machine Learning
Apply Now
SoFi

SoFi

SoFi specializes in providing a comprehensive financial platform that empowers individuals to achieve their financial goals through services such as student loan refinancing, debt consolidation, home buying assistance, and investment opportunities, all...

Capital Markets
1K-5K
Founded 2011
$2900M raised
View All Jobs 134

Description

  • Develop lifecycle marketing strategies to drive card account opens, funding, activation, and ongoing spend.
  • Collaborate with product, product marketing, tech ops, creative, data science, and business leaders to align marketing with product and business goals.
  • Plan and execute personalized multi-channel campaigns across email, push, in-app, and SMS.
  • Design educational content strategies that help members build credit through responsible Smart Card use.
  • Manage experimentation and testing to improve full-funnel program performance and optimize campaigns against KPIs.
  • Drive campaign automation and personalization using audience and performance insights.
  • Report on lifecycle channel, campaign, and program performance to marketing and business leadership.
  • Work with data science to build reporting frameworks, track performance metrics, and deliver actionable insights.
  • Direct campaign priorities with Lifecycle Marketing Tech Ops.

Requirements

  • Bachelor’s degree in Business, Finance, Marketing, a technical field, or equivalent experience.
  • 6+ years of direct-to-consumer lifecycle management experience across email, in-app, push, and SMS.
  • Proven experience driving lifecycle marketing strategy for growth, cross-sell, upsell, onboarding, and retention at scale.
  • Strong analytical skills with experience using testing methodologies.
  • Experience directing creative decisions for lifecycle marketing and testing value propositions.
  • Effective verbal and written communication skills.
  • Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
  • Experience working in a regulated industry such as FinTech or Wealth Management is highly preferred.
  • Experience leveraging AI-driven insights or machine learning models for segmentation, personalization, and campaign optimization.
  • MBA or other advanced degree is a nice-to-have.
  • Previous finance, tech, or brokerage industry experience is a nice-to-have.

Benefits

  • Competitive base pay range with final offer determined by experience, skills, and location.
  • Access to SoFi’s comprehensive and competitive benefits package.
  • Equal employment opportunity commitment across protected characteristics.
  • Reasonable accommodations available for candidates with disabilities during the hiring process.
  • Remote work is not available from Hawaii or Alaska due to insurance coverage issues.

Interested in this position?

Apply directly on the company website

Apply Now

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