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Lifecycle Automation Specialist

1 month, 1 week ago
Europe
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
CRM CSS Email Marketing HTML JSON REST API
Apply Now
JustMarkets

JustMarkets

JustMarkets is a leading online trading platform that offers a wide range of financial instruments including Forex, CFDs, Gold, and Oil. With low spreads, high leverage up to 1:3000, and fast execution, JustMarkets provides a next-level trading experie...

Capital Markets
1-10
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Description

  • Map and refine the end-to-end client lifecycle based on trading behavior, deposit history, risk tolerance, and platform engagement.
  • Design, build, and deploy automated trigger workflows and drip campaigns in CRM/lifecycle tools.
  • Review campaign content from a retention marketing perspective and support promotional campaign launches.
  • Collaborate with Data/BI/Engineering, Product, and Marketing to build offers, ensure event tracking accuracy, and implement personalization logic.
  • Set up and evaluate A/B and multivariate tests for copy, timing, channels, and incentives.
  • Track, analyze, and report lifecycle KPIs such as reactivation rate, win-back revenue, churn rate, and retention rate.
  • Maintain deliverability hygiene and coordinate with Legal and Compliance on GDPR, CAN-SPAM, and local regulations.
  • Build and adapt HTML/CSS email templates and dynamic content for different audience segments.
  • Monitor churn metrics, analyze retention trends, and research user burnout and fatigue.
  • Conduct competitive analysis of competitor messaging and best practices.

Requirements

  • 3+ years of hands-on experience designing and building event-driven automated workflows in B2C using modern CRM/ESP tools.
  • Experience executing multi-channel messaging strategies across Email, mobile/web Push, and In-App messaging.
  • Strong understanding of behavioral event data flow, including JSON payloads, webhooks, REST APIs, and custom user attributes.
  • Knowledge of domain authentication protocols, IP warming strategies, spam filters, and inbox placement monitoring tools.
  • Proficiency in HTML/CSS for responsive email debugging and experience with dynamic scripting for content personalization.
  • Experience building retention cohorts and analyzing funnel performance using analytics platforms.
  • Experience deploying high-converting reactivation campaigns for dormant user segments and mapping funnel logic.
  • Ability to formulate hypotheses and run structured A/B tests.
  • Advanced segmentation expertise.
  • Upper Intermediate English level.
  • Preferred: experience with SMS and messenger channels such as WhatsApp and Telegram.
  • Preferred: fintech or financial product domain experience.
  • Preferred: understanding of how AI tools and automation can streamline retention work.

Benefits

  • High-impact role in a global fintech with the opportunity to build reactivation funnels from scratch.
  • Full autonomy to drive retention and LTV with no micromanagement.
  • 20 paid vacation days per year.
  • 10 paid sick leave days per year.
  • Public holidays per the company’s approved holiday list.
  • Medical insurance.
  • Remote work opportunity.
  • Professional education budget.
  • Language learning budget.
  • Wellness budget for gym membership, sports gear, and related expenses.

Interested in this position?

Apply directly on the company website

Apply Now

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