Senior Marketing Manager, Edtech

6 hours, 36 minutes ago
Full-time
Senior
Marketing and Growth
JoVE

JoVE

JoVE is a leading producer of scientific video resources, accelerating research in science, medicine, and engineering through peer-reviewed video articles. With over 15,000 videos, JoVE enhances lab productivity and education worldwide.

Media
51-250
Founded 2006

Description

  • Generate and qualify K-12 leads, progressing prospects from initial interest to MQL and SQL.
  • Partner with sales on lead handoff, follow-up, and conversion.
  • Drive awareness and engagement among teachers, curriculum leaders, and district administrators through targeted campaigns.
  • Plan and execute education conference and event participation, including logistics, materials, lead capture, and post-event nurturing.
  • Create campaign assets, collateral, email, website, and social content for K-12 audiences.
  • Optimize marketing strategy using funnel performance, audience insights, and market feedback.
  • Track campaign ROI, cost per lead, MQL-to-SQL conversion, and pipeline contribution.

Requirements

  • Bachelor’s degree.
  • 5+ years of marketing experience, ideally in EdTech serving schools or districts.
  • Strong experience in the US K-12 market.
  • Demonstrated success generating qualified leads and pipeline, supported by measurable results.
  • Hands-on experience with marketing automation, CRM, and analytics tools such as HubSpot, Salesforce, or Google Analytics.
  • Experience with event and conference marketing focused on lead capture and conversion.
  • Willingness to travel for conferences and events.
  • Self-directed, results-oriented, and organized.

Benefits

  • Competitive compensation.
  • Opportunity to improve student learning in science education.
  • Collaboration with global teams in an innovative work environment.
  • Promotion-from-within culture with opportunities for career advancement.

Interested in this position?

Apply directly on the company website

Apply Now

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