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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

4 days, 11 hours ago
Uruguay
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 32

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days after sign-up.
  • Design and manage differentiated renewal flows by subscription plan tier.
  • Build pre-cancel intervention flows using captured cancellation reasons to reduce churn.
  • Develop and run reactivation campaigns for cancelled users across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead migration from the current ESP to an omnichannel platform such as Maestra or Customer.io.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a compliant marketing channel in the US, including TCPA and A2P 10DLC requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows.
  • Implement incremental measurement and holdout testing for every lifecycle flow.
  • Report per-flow incremental revenue using defensible attribution and holdout methodology.

Requirements

  • 3+ years operating CVM or lifecycle programs in the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, including at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform, with Maestra strongly preferred and Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Real hands-on experience launching SMS as a marketing channel in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Real hands-on experience launching web push and measuring its lift.
  • SQL skills sufficient to pull your own segments and validate your own data.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of generating measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Experience migrating off a damaged email domain is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming is preferred.
  • iMessage Business or RCS experience is preferred.
  • Ability to speak English and Russian is preferred.

Benefits

  • Clear mandate and full ownership from day one.
  • High-leverage impact on company economics, with meaningful upside from incremental rebill improvements.
  • Direct access to the CMO, CEO, and Growth PM with no layers or politics.
  • Visible, user-facing work in a product that directly helps people search for jobs.
  • Compensation of $4,000–$7,000 per month.
  • 38 Days Off.

Interested in this position?

Apply directly on the company website

Apply Now

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