RemoteLeaf Logo
Log in Sign up

Director of Field Marketing

11 hours ago
Anywhere
Full-time
Executive
Email Marketing Manager
Marketing and Growth
CRM Email Marketing Google Tag Manager SEO
Apply Now
Guild Garage Group

Guild Garage Group

Guild Garage Group is a family of garage door brands that collaborates with business owners to scale their enterprises, ensure smooth generational transitions, and provide expert guidance on exit strategies. With a dedicated team focused on crafting ta...

Construction & Engineering
View All Jobs

Description

  • Build and execute field marketing plans aligned with revenue, capacity, and seasonality across digital and traditional channels.
  • Own the field marketing budget and allocate spend across campaigns and markets to maximize ROI.
  • Lead and mentor brand marketing managers and the marketing specialist team while maintaining clear goals, SLAs, and quality standards.
  • Plan and launch multi-channel campaigns, including email, SMS, direct mail, print, OOH, TV, radio, CTV, and compliant ringless voicemail.
  • Manage seasonal offers and the content calendar across local brands.
  • Oversee lifecycle and CRM journeys and automations that convert leads into booked jobs and repeat business.
  • Own weekly executive reporting and analyze performance metrics, data hygiene, attribution, and KPI trends to drive action.
  • Ensure consistent brand voice and compliant messaging across all customer touchpoints.
  • Partner closely with Digital, Operations, Call Center, Sales, and other departments to support business objectives and improve campaign performance.
  • Coordinate creative, print, web, lifecycle vendors, and agencies while managing SLAs and outcomes.

Requirements

  • 7+ years of experience in field marketing, lifecycle/CRM, or marketing operations, with multi-location or home services experience preferred.
  • Experience in a leadership or senior marketing role with proven success leading campaigns and teams to measurable growth outcomes.
  • Strong analytics and reporting experience with GA4, GTM, Google Search Console, Looker Studio, and Google Sheets or Excel.
  • Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and end-to-end campaign creation and execution.
  • Experience with ServiceTitan or an equivalent platform is required.
  • Experience with Hatch or an equivalent platform is required.
  • Experience with Marketing Pro or an equivalent platform is required.
  • Excellent communication, interpersonal, and cross-functional leadership skills.
  • Bachelor’s degree in Marketing, Business, or equivalent experience.
  • Ability to undergo pre-employment background and drug screenings, as well as a motor vehicle record check.

Benefits

  • Competitive compensation of $110,000 to $150,000 USD.
  • Additional opportunity for an annual bonus incentive.
  • Remote work with occasional travel.
  • Potential commissioned compensation opportunities, subject to terms and not guaranteed.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

roo.vet

Senior Manager, Brand and Integrated Marketing

roo.vet 11-50 Health Care Providers & Services

Roo is hiring a Senior Manager, Brand & Integrated Marketing to lead its brand team and shape how the veterinary community experiences the company across campaigns, channels, and customer touchpoints.

United States Full-time Lead Head of Marketing
$120k-$200k
Content Marketing Copywriting Social Media Marketing
10 hours, 45 minutes ago
J

CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

JobHire.AI 11-50 Software Development

JobHire.AI is hiring a remote CVM Lead to build and scale the company’s US lifecycle marketing function, with ownership of revenue growth across acquisition-to-retention journeys and incremental monetization.

Paraguay Full-time Senior Email Marketing Manager
$48k-$84k
CRM SQL
11 hours ago
The Quality Group

Head of International Marketing (gn) - ESN

The Quality Group Health Care Providers & Services

The Quality Group (ESN) is hiring a Head of International Marketing in Germany to lead global and local market marketing efforts that drive D2C growth, brand awareness, and commercial performance across Europe.

Germany Full-time Lead Head of Marketing
Content Marketing E-commerce Influencer Marketing
11 hours ago
NoGigiddy

Newsletter Writer

NoGigiddy 1-10 Professional Services

NoGigiddy is hiring a Newsletter Writer to research, write, and publish a weekly newsletter for gig workers and side hustlers that highlights earning opportunities, money tips, and relevant news.

United States Full-time Entry Level Content Writer Email Marketing Manager
$35k-$50k
Email Marketing Mailchimp
11 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers