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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

1 day, 11 hours ago
United States, Germany
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 32

Description

  • Drive registration-to-purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation across the first 7 days of the customer journey.
  • Develop differentiated renewal and pre-cancel intervention flows by plan tier using captured cancel reasons.
  • Build and manage the reactivation engine for cancelled users across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform such as Maestra or Customer.io.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a compliant first-class channel, including TCPA and A2P 10DLC requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows such as email-to-SMS-to-push cascades.
  • Implement holdout-based measurement to report incremental, attributable revenue for each flow.

Requirements

  • 3+ years of CVM or lifecycle program experience in the US market specifically, with US B2C subscription experience.
  • 5+ years total experience in CRM, lifecycle, or CVM, including at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Hands-on experience launching SMS marketing in the US with TCPA, A2P 10DLC, and carrier compliance knowledge.
  • Hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to build segments and validate data independently.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally validated with holdout testing.
  • Bias toward action and the ability to ship quickly in a small team environment.
  • Experience migrating off a damaged email domain is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals is preferred.
  • iMessage Business or RCS experience is preferred.
  • English and Russian communication skills are preferred.

Benefits

  • Clear day-one ownership of the CVM function.
  • High-leverage economics where performance improvements have a meaningful bottom-line impact.
  • Direct collaboration with the CMO, CEO, and Growth PM with no layers of management.
  • Visible impact on users actively searching for jobs.
  • Compensation of $4,000-$7,000 per month.
  • 38DaysOff.

Interested in this position?

Apply directly on the company website

Apply Now

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