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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

2 days, 11 hours ago
Georgia, United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 32

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding flows across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days after signup.
  • Design and manage differentiated renewal journeys by subscription plan tier.
  • Build pre-cancel intervention flows using cancel reasons to reduce churn and improve rebill rates.
  • Create and operate the reactivation engine for cancelled subscribers across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current email platform to an omnichannel lifecycle platform.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS and web push as production channels, including cross-channel orchestration.
  • Implement holdout-based measurement to attribute incremental revenue to each lifecycle flow.

Requirements

  • 3+ years of CVM/lifecycle experience on the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform; Maestra is strongly preferred, with Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Hands-on experience launching SMS in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to pull segments and validate data independently.
  • Strong subscription-business orientation, including thinking in LTV, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally validated with holdout testing.
  • Bias toward action and ability to ship quickly in a small-team environment.
  • Experience migrating off a damaged email domain is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals is preferred.
  • iMessage Business or RCS experience is preferred.
  • Ability to communicate in English and Russian is preferred.

Benefits

  • Clear end-to-end ownership of the CVM function from day one.
  • High-leverage impact on company economics, where even small retention gains materially affect the bottom line.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Fully remote role.
  • Competitive compensation of $4,000-$7,000 per month.
  • 38 Days Off.

Interested in this position?

Apply directly on the company website

Apply Now

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