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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

1 day, 11 hours ago
Venezuela, United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 32

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days after signup.
  • Design and manage differentiated renewal flows by subscription plan tier.
  • Build pre-cancel intervention flows using cancel reason data to reduce churn and improve rebill rates.
  • Develop and run reactivation campaigns for cancelled users across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform and help define the final platform choice.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS and web push as production lifecycle channels, including compliant US messaging setup.
  • Implement incremental measurement and holdout testing for every lifecycle flow.

Requirements

  • 3+ years operating CVM or lifecycle programs in the US market for US B2C subscriptions.
  • 5+ years total experience in CRM, lifecycle, or CVM, including at least one role owning the function end-to-end.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Hands-on experience launching SMS marketing in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Hands-on experience launching web push and measuring its lift.
  • Strong SQL skills sufficient to pull segments and validate data independently.
  • Subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • Track record of driving measurable incremental revenue from CRM, ideally validated with holdouts.
  • Bias toward action and ability to ship quickly in a small team environment.
  • Experience migrating off a damaged email domain, preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming, preferred.
  • iMessage Business or RCS experience, preferred.
  • Ability to speak both English and Russian, preferred.

Benefits

  • Clear ownership of the function from day one.
  • High-impact economics where small performance gains materially affect company revenue.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Visible product outcomes tied directly to real users.
  • $4,000–$7,000 per month compensation.
  • 38 Days Off.

Interested in this position?

Apply directly on the company website

Apply Now

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