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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

11 hours ago
Paraguay
Full-time
Senior
Email Marketing Manager
Customer and Technical Support
CRM SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 32

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding flows across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days after registration.
  • Design and manage differentiated renewal and pre-cancel intervention flows to improve rebill and retention.
  • Build and operate the reactivation engine for cancelled users across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform such as Maestra or an alternative.
  • Recover and maintain email domain reputation.
  • Stand up SMS as a core channel, including compliance with TCPA and A2P 10DLC requirements.
  • Launch and orchestrate web push and cross-channel lifecycle sequences.
  • Implement incremental measurement with holdout testing and report attributable revenue by flow.

Requirements

  • 3+ years of CVM/lifecycle program experience in the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, including at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform; Maestra is strongly preferred, with Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Real hands-on experience launching SMS marketing in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Real hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to pull segments and validate data independently.
  • A subscription-business mindset focused on LTV, payer economics, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally validated with holdout testing.
  • Bias toward action and the ability to move quickly in a small-team environment.
  • Experience migrating off a damaged email domain, if available.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming, if available.
  • iMessage Business or RCS experience, if available.
  • English and Russian communication skills, if available.

Benefits

  • Clear mandate and full ownership of the function from day one.
  • Highly leveraged economics, where even small performance gains materially impact the business.
  • Direct collaboration with the CMO, CEO, and Growth PM with minimal hierarchy.
  • A visible product where the impact of your work is directly experienced by job seekers.
  • Compensation of $4,000-$7,000 per month.
  • 38DaysOff included.

Interested in this position?

Apply directly on the company website

Apply Now

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