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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

4 days, 11 hours ago
France
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 32

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation across the first 7 days of the customer journey.
  • Design and manage differentiated renewal flows by subscription plan tier.
  • Build pre-cancel intervention flows using captured cancel reasons to reduce churn and improve rebill rate.
  • Develop and run reactivation campaigns for cancelled customers across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current email service provider to an omnichannel platform such as Maestra or Customer.io.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a compliant marketing channel in the US, including TCPA and A2P 10DLC requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows.
  • Implement holdout-based incremental measurement for every flow and report attributable revenue.
  • Build process documentation and tooling that reduce key-person risk.

Requirements

  • 3+ years of CVM or lifecycle program experience in the US market, specifically in US B2C subscription businesses.
  • 5+ years of total experience in CRM, lifecycle, or CVM, including at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform; Maestra is strongly preferred, with Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Direct experience launching SMS marketing in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Direct experience launching web push and measuring its impact.
  • SQL skills sufficient to pull segments and validate data independently.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of delivering measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Bias toward action and comfort working quickly as part of a small team.
  • Experience migrating off a damaged email domain, if available, is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming is preferred.
  • iMessage Business or RCS experience is preferred.
  • English and Russian communication skills are preferred.

Benefits

  • $4,000-$7,000 per month compensation.
  • 38DaysOff paid time off.
  • Clear mandate and full ownership of the function from day one.
  • Direct access to the CMO, CEO, and Growth PM with no middle-management layers.
  • Highly leveraged work where performance improvements have a meaningful business impact.
  • Remote full-time role.

Interested in this position?

Apply directly on the company website

Apply Now

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