Senior Strategist, Programmatic

2 hours, 23 minutes ago
Full-time
Mid Level
Marketing and Growth
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own programmatic execution, performance, reporting, optimization, client communication, and deliverables across a portfolio of enterprise accounts.
  • Lead cross-functional collaboration with specialists, planning teams, marketing sciences, and account teams to develop sophisticated programmatic strategies.
  • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio channels.
  • Oversee onboarding of programmatic accounts and campaigns within DSPs.
  • Identify audience segments, establish data partnerships, and improve campaign targeting precision.
  • Build vendor and media network relationships and negotiate inventory aligned with campaign objectives.
  • Serve as the primary programmatic contact, subject matter expert, and strategic advisor for clients.
  • Integrate reporting APIs and data systems to improve campaign efficiency and performance.
  • Monitor KPIs, analyze campaign performance, and present insights to senior stakeholders.
  • Apply measurement methodologies, AI technologies, and Power Digital’s Nova ecosystem to optimize processes and recommendations.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies.
  • Advanced spoken and written English proficiency.
  • Strong business acumen and ability to translate quantitative data into actionable recommendations.
  • Proven knowledge of digital marketing across mobile, display, video, OTT, CTV, and audio.
  • Knowledge of ad creative formats, specifications, and messaging best practices.
  • Experience developing demographic, behavioral, and retargeting audience strategies within programmatic platforms.
  • Expertise with ad tech tools, including ad servers, verification tools, and trafficking systems.
  • Strong communication, collaboration, organizational, and attention-to-detail skills.
  • Experience managing multiple projects from start to finish and influencing key decision-makers.
  • Understanding of measurement methodologies and selecting appropriate measurement solutions.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Director, Pharma Media

MERGE 251-1K Media

MERGE is hiring a Director, Pharma Media to lead media strategy and delivery for pharmaceutical accounts, connecting HCP and DTC audiences, channels, data, and performance to achieve client objectives.

SEO
1 hour, 39 minutes ago

Integrated Activation Specialist-Paid Search

Inizio Evoke Professional Services

Inizio Evoke is seeking an Integrated Activation Specialist to execute, optimize, and report on compliant paid search campaigns for pharmaceutical clients while coordinating with broader media teams.

Google Ads Google Analytics Keyword Research SEMrush SEO
1 hour, 39 minutes ago

Director, Pharma Media

MERGE 251-1K Media

MERGE is seeking a Director, Pharma Media to lead media strategy and client delivery for pharmaceutical accounts, connecting HCP and DTC audiences, channels, performance, and data to drive effective marketing programs.

SEO
2 hours, 8 minutes ago

Director of Paid Media

Freebird 11-50 Consumer Goods

Freebird®, a 9-figure DTC shaving brand serving more than 2 million customers, is seeking a Director of Paid Media to own its $50M+ multi-channel advertising portfolio and drive profitable customer acquisition and contribution-margin growth.

Google Ads
2 hours, 53 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers