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Senior Strategist, Programmatic

2 weeks, 4 days ago
Brazil
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Content Marketing Email Marketing Influencer Marketing SEO Social Media Marketing
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 73

Description

  • Own programmatic execution, performance, reporting, optimization, client communication, and deliverables across a portfolio of enterprise accounts.
  • Lead cross-functional collaboration with specialists, planning teams, marketing sciences, and account teams to develop sophisticated programmatic strategies.
  • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio channels.
  • Oversee onboarding of programmatic accounts and campaigns within DSPs.
  • Identify audience segments, establish data partnerships, and improve campaign targeting precision.
  • Build vendor and media network relationships and negotiate inventory aligned with campaign objectives.
  • Serve as the primary programmatic contact, subject matter expert, and strategic advisor for clients.
  • Integrate reporting APIs and data systems to improve campaign efficiency and performance.
  • Monitor KPIs, analyze campaign performance, and present insights to senior stakeholders.
  • Apply measurement methodologies, AI technologies, and Power Digital’s Nova ecosystem to optimize processes and recommendations.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies.
  • Advanced spoken and written English proficiency.
  • Strong business acumen and ability to translate quantitative data into actionable recommendations.
  • Proven knowledge of digital marketing across mobile, display, video, OTT, CTV, and audio.
  • Knowledge of ad creative formats, specifications, and messaging best practices.
  • Experience developing demographic, behavioral, and retargeting audience strategies within programmatic platforms.
  • Expertise with ad tech tools, including ad servers, verification tools, and trafficking systems.
  • Strong communication, collaboration, organizational, and attention-to-detail skills.
  • Experience managing multiple projects from start to finish and influencing key decision-makers.
  • Understanding of measurement methodologies and selecting appropriate measurement solutions.

Interested in this position?

Apply directly on the company website

Apply Now

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