Senior Strategist, Programmatic

3 weeks, 6 days ago
Full-time
Senior
Marketing and Growth
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Lead cross-functional collaboration to develop and execute sophisticated programmatic strategies.
  • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio channels.
  • Oversee onboarding of programmatic accounts and campaigns within DSPs.
  • Identify audience segments and establish data partnerships to improve targeting.
  • Manage relationships and negotiations with media vendors and networks.
  • Serve as the primary programmatic contact and trusted advisor for clients.
  • Own client communication, reporting, campaign optimization, and deliverable execution.
  • Integrate reporting APIs and data strategies to improve campaign performance.
  • Monitor KPIs, analyze results, and present insights to senior stakeholders.
  • Apply measurement methodologies, AI technologies, and the Nova ecosystem to optimize processes and recommendations.

Requirements

  • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies.
  • Advanced spoken and written English proficiency.
  • Strong business acumen and ability to translate quantitative data into actionable recommendations.
  • Understanding of digital marketing across mobile, display, video, OTT, CTV, and audio.
  • Knowledge of ad creative formats, specifications, and messaging best practices.
  • Experience developing demographic, behavioral, and retargeting audiences in programmatic platforms.
  • Expertise with ad servers, ad verification tools, and ad trafficking systems.
  • Excellent communication, collaboration, organizational, and client-management skills.
  • Strong attention to detail when setting up, monitoring, and managing campaigns.
  • Ability to manage multiple projects from start to finish and influence key decision-makers.

Benefits

  • People-first culture that values diversity, inclusion, autonomy, and collaboration.
  • Equal opportunity employer committed to diverse backgrounds and experiences.

Interested in this position?

Apply directly on the company website

Apply Now

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