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Web and Digital Marketing Manager

4 months, 4 weeks ago
Anywhere
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
CRM CSS Facebook Ads GCP Google Ads Google Tag Manager HTML HubSpot JavaScript LinkedIn Ads Salesforce SEO Webflow
Apply Now
Incorta

Incorta

Incorta offers an open data delivery platform that enables the acquisition, processing, analysis, and presentation of decision-ready data in real time, significantly enhancing the speed and efficiency of analytics for businesses by eliminating the need...

IT Services
251-1K
Founded 2013
$73M raised
View All Jobs 3

Description

  • Own and manage the corporate website infrastructure in Webflow, ensuring stability, security, performance, and scalability.
  • Monitor and improve website performance, core web vitals, SEO, user experience, and conversion rates.
  • Oversee the development, testing, and deployment of new website features, landing pages, and content updates with design and content teams.
  • Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness.
  • Develop, execute, and manage digital advertising strategy across paid channels and oversee the external agency.
  • Manage and allocate the digital advertising budget to meet KPIs focused on MQLs and sales pipeline impact.
  • Run campaign optimization activities such as A/B testing, audience segmentation, bid management, and creative refreshes.
  • Track, analyze, and report on campaign performance, web traffic, conversion rates, and pipeline contribution to stakeholders and executives.
  • Serve as the subject matter expert for Google Tag Manager and Google Analytics 4, including data layers and event triggers.
  • Manage web tracking and lead-data workflows to ensure accurate flow of form submissions into the CRM and downstream analytics systems.

Requirements

  • 7+ years of progressive experience in digital marketing.
  • 3+ years managing web infrastructure and digital advertising at a manager level or equivalent.
  • Deep, hands-on Webflow expertise, including CMS usage, custom code integration, and performance optimization.
  • Proven experience managing significant paid media budgets across platforms such as Google Ads, LinkedIn Ads, Facebook, and display networks.
  • Strong understanding of B2B sales cycles, lead generation, and pipeline/revenue-focused marketing.
  • Experience integrating CRM platforms such as Salesforce and marketing automation platforms such as HubSpot or Marketo.
  • Highly proficient with Google Analytics 4 and advanced spreadsheet/data analysis.
  • Understanding of HTML, CSS, and JavaScript for front-end development, tracking implementation, and performance debugging.
  • Excellent written and verbal communication skills for explaining technical and performance data to non-technical stakeholders.
  • Experience with Google Tag Manager, Incorta, and BigQuery for web data routing and analytics (preferred/important).

Benefits

  • Salary range of $112,000 to $145,000 per year.
  • Eligibility for a discretionary bonus program.
  • Health, dental, and vision insurance.
  • Disability and life insurance.
  • 401(k) plan.
  • Time-off and sick leave.

Interested in this position?

Apply directly on the company website

Apply Now

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