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Digital Marketing Specialist

2 hours, 12 minutes ago
United States
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Google Ads Google Analytics HubSpot Keyword Research LinkedIn Ads Salesforce SEMrush SEO Social Media Marketing SQL WordPress
Apply Now
IDMWORKS

IDMWORKS

IDMWORKS is a leading IAM company specializing in delivering successful IAM solutions through a 'Business Transformation' approach. With expertise in User Lifecycle Management, Role Lifecycle Management, Web Access Management, and Regulatory Compliance...

Professional Services
51-250
Founded 2004
View All Jobs 4

Description

  • Plan, execute, and optimize paid demand generation campaigns on LinkedIn and Google Ads.
  • Manage audience segmentation and targeting for mid-to-large enterprise decision-makers.
  • Own campaign budget allocation, bidding strategy, and ROI reporting.
  • Develop and A/B test ad creative, landing pages, and calls to action.
  • Manage the blog and editorial calendar with a focus on IAM, identity security, and compliance topics.
  • Drive organic growth through on-page and technical SEO, keyword targeting, internal linking, and site health improvements.
  • Own marketing automation in Salesforce Account Engagement (Pardot), including list management, segmentation, and lead scoring.
  • Build and optimize nurture flows, email campaigns, and CRM hygiene for marketing-sourced and marketing-influenced leads.
  • Own the company’s LinkedIn presence, including organic content, sponsored posts, follower growth, and executive social support.
  • Execute webinars and virtual events end to end, including promotion, platform management, attribution, and follow-up sequences.

Requirements

  • 3+ years of hands-on digital marketing experience in a B2B environment with direct ownership of demand generation results.
  • Demonstrated experience managing LinkedIn Ads and Google Ads, including setup, optimization, and ROI reporting.
  • Experience with a marketing automation platform such as Pardot, HubSpot, Marketo, or an equivalent tool.
  • Working knowledge of SEO, including keyword research, on-page optimization, and analytics interpretation.
  • Proficiency with Google Analytics (GA4) and comfort building reports from raw data.
  • Strong written communication skills for ad copy, email subject lines, and social posts.
  • Ability to manage multiple campaigns simultaneously with strong attention to detail.
  • Comfort working in a lean environment where you own your function end to end.
  • Experience marketing technology or cybersecurity products or services is preferred.
  • Familiarity with IAM concepts such as identity governance, PAM, zero trust, and CIAM is preferred.
  • Experience with Salesforce CRM and the MQL-to-SQL handoff process is preferred.
  • Hands-on use of AI tools such as ChatGPT, Claude, or Jasper in marketing workflows is preferred.
  • Experience managing freelance or contractor relationships via Upwork or similar platforms is preferred.
  • Webinar platform experience with BrightTalk, ON24, or Zoom Webinars is preferred.
  • Experience with tools such as Canva, WordPress, Google Search Console, SEMrush, Google Ads Search and PMax, LinkedIn Campaign Manager, Clari Groove, and Salesforce Account Engagement (Pardot) is preferred.

Benefits

  • Remote work in the USA.
  • Full-time corporate role.
  • Opportunity to work with a specialized, award-winning IAM company.
  • Reasonable accommodations provided for qualified individuals with disabilities.
  • Equal employment opportunity commitment across protected characteristics.
  • Support for accessible application processes and disability-related assistance.

Interested in this position?

Apply directly on the company website

Apply Now

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