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Virtual Assistant - Performance Marketing Specialist

3 weeks, 3 days ago
Mexico, Brazil, Honduras, Jamaica, Venezuela
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
E-commerce Facebook Ads Google Ads Instagram API Keyword Research Shopify TikTok
Apply Now
Workable

Workable

Workable is the top recruiting software trusted by 5000+ companies to streamline hiring processes and make the right choice faster.

Internet Software & Services
251-1K
Founded 2012
$84M raised
View All Jobs 18

Description

  • Manage and optimize advertising campaigns across Amazon PPC, Walmart Connect, Meta, TikTok, Google Ads, Reddit Ads, Instacart Ads, and other retail media channels.
  • Drive growth and visibility across Faire and other marketplace platforms.
  • Improve TACOS, ROAS, contribution margin, and profitability through keyword research, bid optimization, audience targeting, campaign restructuring, and testing.
  • Identify scaling opportunities while maintaining efficiency targets and adjusting spend based on inventory levels.
  • Analyze CAC, repeat purchase behavior, LTV, competitive activity, and marketplace trends to uncover growth opportunities.
  • Build and maintain weekly performance dashboards and report on channel performance.
  • Provide actionable recommendations based on data insights to leadership and stakeholders.
  • Collaborate with leadership, operations, and creative teams on product launches, product listing improvements, conversion rate optimization, and marketplace expansion initiatives.

Requirements

  • 3+ years of experience managing performance marketing for eCommerce or CPG brands.
  • Deep experience with Amazon PPC.
  • Experience with Walmart Connect.
  • Experience managing Meta Ads.
  • Experience managing Google Ads and YouTube campaigns.
  • Experience scaling TikTok Shop or TikTok Ads.
  • Strong analytical skills and proficiency with Excel or Google Sheets.
  • Ability to interpret data and make fast decisions.
  • Experience managing advertising budgets profitably.
  • Experience with Reddit Ads and community-driven marketing.
  • Experience with Instacart Ads or other retail media networks.
  • Experience working with food, beverage, or snack brands.
  • Experience with Shopify brands.
  • Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms.
  • Understanding of retail velocity and omnichannel strategy.
  • Experience with creative testing and landing page optimization.

Benefits

  • Work from home.
  • Payment in dollars per working hour for a 40-hour workweek.
  • Starting salary of USD $2,200 per month, with room for performance-based raises.
  • A workplace that values its people.
  • Professional development opportunities to grow your career.
  • Supportive team culture that values your input and achievements.
  • $50 referral bonus for successfully hired candidates referred by you.

Interested in this position?

Apply directly on the company website

Apply Now

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