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Performance Marketing Strategist (Part Time Contractor)

2 months ago
United States
Part-time
Mid Level
Digital Marketing Manager
Sales and Business Development
Affiliate Marketing Google Ads TikTok
Apply Now
Owlet

Owlet

Owlet provides award-winning baby monitoring technology that tracks your baby's heart rate and oxygen levels, offering notifications for peace of mind in parenting.

Health Care Providers & Services
251-1K
Founded 2013
$208M raised
View All Jobs 2

Description

  • Own and manage paid media strategy and execution across paid social, paid search, display, and emerging platforms.
  • Serve as the primary point of contact for the paid media/growth agency and manage day-to-day coordination.
  • Hold the agency accountable to KPIs such as ROAS, CPA, CAC, and revenue targets.
  • Develop and manage media plans, budgets, and forecasts to optimize spend and return.
  • Build full-funnel paid strategies for acquisition, product launches, seasonal campaigns, and promotions.
  • Lead creative briefing and testing with brand and creative teams to improve ad performance.
  • Design and execute A/B tests across creative, audiences, bidding, and landing pages.
  • Analyze campaign performance and present actionable insights to internal stakeholders.
  • Monitor competitive activity, platform changes, algorithm updates, and emerging paid media trends.
  • Collaborate with brand, sales, and product teams to keep campaigns coordinated and on-brand.

Requirements

  • 3+ years of hands-on paid media experience across paid social and paid search; direct-to-consumer experience strongly preferred.
  • 3+ years of experience working directly with a paid media or growth agency.
  • Proven ability to improve customer acquisition, ROAS, CAC, and revenue growth through paid channels.
  • Deep proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop.
  • Experience with additional platforms such as Pinterest, YouTube, or programmatic is a plus.
  • Strong analytical skills with experience pulling reports, identifying trends, and turning insights into action.
  • Experience managing paid media budgets and building media plans that balance efficiency with scale.
  • Solid understanding of creative strategy and the ability to brief agency or creative partners effectively.
  • Experience managing or supporting affiliate marketing programs, including network platforms, partner recruitment, and performance tracking.
  • Excellent project management and communication skills with the ability to work cross-functionally in a part-time capacity.
  • Experience with attribution tools such as Triple Whale, Northbeam, or similar is preferred.
  • Experience in parenting, baby, health, or connected device brands is preferred.
  • Familiarity with subscription or recurring revenue business models is preferred.
  • A test-and-learn mindset with comfort in fast-paced, evolving environments is preferred.

Benefits

  • Fully remote opportunity.
  • Flex time scheduling.

Interested in this position?

Apply directly on the company website

Apply Now

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