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Lifecycle Marketing Manager

2 weeks ago
United States, Canada, United Kingdom, Ireland, Poland, Portugal
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Affiliate Marketing Content Marketing Email Marketing Linear Notion SEO Social Media Marketing WordPress
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Hunter

Hunter

Hunter is the go-to platform for finding and verifying professional email addresses, connecting users with the right contacts for their business needs.

Internet Software & Services
11-50
Founded 2015
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Description

  • Own the full user journey from search and account creation through paid conversion, product usage, and churn reduction.
  • Develop and optimize onboarding, nurture, retention, win-back, newsletter, promotional, and cold email programs.
  • Build behavior- and persona-based nurture campaigns that deliver personalized communications.
  • Promote webinars, guides, playbooks, podcasts, research, and other content through lifecycle channels.
  • Identify users who need assistance and proactively support sales pipeline generation and plan expansion.
  • Manage affiliate communications and support co-marketing initiatives with partners.
  • Oversee lifecycle activities across email, paid media, social media, affiliates, partners, and content.
  • Measure campaign performance, conduct conversion-rate experiments, and identify scalable growth opportunities.
  • Develop and continuously improve AI-enabled marketing workflows using Claude, ChatGPT, and Gemini.

Requirements

  • At least 5 years of lifecycle marketing experience, including onboarding and nurture programs in a product-led growth model.
  • Proven success contributing to sales pipeline, revenue, retention, and free-to-paid conversion.
  • Strong understanding of B2B buying cycles and user-focused marketing communication.
  • Experience owning lifecycle strategy, execution, and continuous improvement across multiple channels.
  • Strong project, process, stakeholder, and partner management skills.
  • Data-driven and analytical approach to campaign planning, experimentation, and conversion-rate optimization.
  • Technical comfort with Customer.io, a CMS such as WordPress, Canva, Claude, Planable, PostHog, Linear, and Notion.
  • Strong written and verbal communication skills, including integration with AI workflows.
  • Ability to work independently in a remote, primarily asynchronous environment.
  • Experience with Hunter.io or related email marketing and outreach categories is preferred.

Benefits

  • Annual gross compensation of $84,000–$97,000, depending on experience.
  • Automatic 5% yearly raise.
  • Five weeks of paid vacation annually.
  • Fully remote work for candidates in North America or Europe, including the UK.
  • Coworking space membership.
  • Fully funded work setup, including a MacBook Pro, standing desk, and ergonomic chair.
  • Twice-yearly company retreats in Europe.

Interested in this position?

Apply directly on the company website

Apply Now

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