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Vice President, Marketing

2 months, 1 week ago
United States
Full-time
Lead
Head of Marketing
Product Management
Content Marketing Digital Marketing
Apply Now
HopSkipDrive

HopSkipDrive

HopSkipDrive provides safe and innovative youth transportation solutions, simplifying logistics for schools and families while prioritizing safety and efficiency.

Road & Rail
251-1K
Founded 2015
$124M raised
View All Jobs 5

Description

  • Own the full B2B marketing function, including brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, and lifecycle growth.
  • Lead product marketing efforts, including market intelligence, positioning, competitive strategy, go-to-market launches, pricing and packaging, and sales enablement.
  • Build and execute a revenue marketing strategy tied to pipeline, revenue, retention, and marketing-sourced outcomes.
  • Drive the RFP function in partnership with Sales as a strategic capability for winning public-sector business.
  • Own the demand generation engine across digital channels and events.
  • Oversee brand strategy and compliance across earned media, events, digital, and content.
  • Partner with Sales and Customer Success on ICP, pipeline targets, lead quality, and expansion signals.
  • Build lifecycle and growth marketing programs that reduce churn, drive expansion, and improve net revenue retention.
  • Oversee marketing technology, attribution, lead scoring, and the data infrastructure supporting revenue marketing.
  • Lead the team’s AI transformation and incorporate AI into the marketing operating model.
  • Own the marketing budget and manage ROI, CAC, ROAS, and marketing-sourced revenue metrics.

Requirements

  • 10+ years of B2B marketing experience, including at least 3 years owning the full marketing function at a company with a complex sales cycle.
  • Deep product marketing background with experience in positioning, messaging, competitive strategy, pricing and packaging, go-to-market launches, and sales enablement.
  • Experience holding pipeline and revenue targets and measuring success through marketing-sourced revenue, CAC, and time to revenue.
  • Experience building or scaling a revenue marketing function, including marketing operations, attribution, and related data infrastructure.
  • A genuine track record of using AI to redesign workflows and improve team efficiency and productivity.
  • Experience marketing to institutional or public-sector buyers such as school districts, government agencies, nonprofits, or similarly complex multi-stakeholder environments (preferred).
  • Direct experience owning or building an RFP function (preferred).
  • Strong executive communication skills and comfort presenting to a board, investors, and C-suite stakeholders.
  • Experience in a growth-stage, VC-backed company where speed and resource efficiency matter.
  • Strong alignment with an AI-forward operating model and willingness to adopt new tools and ways of working.

Benefits

  • Salary range of $200,000–$250,000 plus bonus.
  • Equity stock options for full-time employees.
  • Flexible vacation policy.
  • Medical, dental, and vision insurance.
  • Life insurance.
  • 401(k) plan.
  • FSA benefits.
  • Primarily remote role with a strong preference for candidates in the LA area.
  • Fully remote work available in select U.S. states.

Interested in this position?

Apply directly on the company website

Apply Now

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