Demand Generation Manager

2 days ago
Full-time
Senior
Sales and Business Development
HiHello

HiHello

HiHello offers a Professional Presence Platform that integrates digital business cards, email signatures, and virtual backgrounds, enabling users to maintain a consistent and professional brand image across various digital interactions.

Internet Software & Services
11-50
Founded 2018
$2M raised

Description

  • Run demand generation campaigns across outbound, paid media, social, and other effective channels.
  • Build outbound sequences, targeting, air cover, and content in partnership with sales.
  • Plan and optimize paid media programs, including LinkedIn, paid search, syndication, sponsored content, and review sites.
  • Develop a social strategy and build an enterprise organic and executive thought leadership program from the ground up.
  • Distribute and amplify content such as thought leadership, case studies, video, and frameworks across relevant channels.
  • Shape go-to-market strategy with GTM leadership based on enterprise buyer behavior and channel performance.
  • Bring market insights back to GTM, content, and product teams to sharpen messaging and positioning.
  • Own campaign measurement and prove what is driving sourced or influenced enterprise pipeline.

Requirements

  • 5+ years of experience in B2B demand generation, with meaningful agency experience running demand programs across multiple companies.
  • Deep experience marketing to marketing buyers such as CMOs, VPs of Marketing, and related teams, ideally for a martech or marketing-adjacent product.
  • Strong understanding of enterprise B2B sales motions, including long sales cycles, multi-threaded buying committees, account-level targeting, and sales partnership.
  • Hands-on experience with outbound campaigns, paid social (especially LinkedIn), paid search, and content syndication.
  • Proven ability to build campaigns that source or influence real enterprise pipeline, not just MQLs or impressions.
  • Strong written and verbal communication skills with sound editorial judgment.
  • Self-starter mindset with a collaborative approach.
  • Genuine interest in marketing, brand, and how companies show up in the world.
  • Preferred: in-house demand generation experience in addition to agency experience.
  • Preferred: end-to-end ownership of demand gen strategy, creative, channel mix, execution, and measurement.
  • Preferred: experience building organic social and executive thought leadership programs from scratch.
  • Preferred: familiarity with HubSpot, LinkedIn Campaign Manager, and the modern enterprise demand stack.

Benefits

  • Competitive compensation package with base salary plus options/equity.
  • Health insurance (US only).
  • Flexible paid time off.
  • Flexible working hours and remote work.
  • Home office reimbursement.
  • Annual company on-site.
  • Dog-friendly workplace.
  • Opportunity to build from scratch and make a significant impact.

Interested in this position?

Apply directly on the company website

Apply Now

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