Sr. Product Manager - Custom Objects & CRM Data Platform

1 month ago
Senior
Database Administration
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Define the product strategy and roadmap for Custom Objects and HighLevel’s CRM data model.
  • Build scalable capabilities for custom entities, fields, records, relationships, associations, and permissions.
  • Partner with Engineering and Architecture on schemas, APIs, scalability, data integrity, performance, and extensibility.
  • Expand Custom Objects across Workflows, Reporting, Contacts, Companies, Opportunities, Forms, Integrations, AI, and other products.
  • Evolve API, webhook, import/export, and synchronization capabilities for external integrations.
  • Translate customer requirements into reusable platform primitives rather than one-off solutions.
  • Lead the product lifecycle from discovery and technical design through delivery, adoption, and iteration.
  • Define success metrics for adoption, usage, API consumption, reliability, and customer outcomes.

Requirements

  • 7+ years of Product Management experience, including platform, CRM, data, developer, infrastructure, or integration products.
  • Strong knowledge of relational databases, entity-relationship modeling, schemas, metadata, and relationship types.
  • Strong understanding of APIs, webhooks, synchronization, integrations, imports/exports, and data mapping.
  • Ability to evaluate data integrity, scalability, performance, backward compatibility, and system-level trade-offs.
  • Experience partnering deeply with Engineering and Architecture on technically complex products.
  • Strong product judgment and ability to simplify sophisticated platform capabilities for SMB customers.
  • Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams.
  • Experience with CRM, flexible data, API/developer, iPaaS, database, ERP, CDP, or data infrastructure products preferred.
  • Hands-on familiarity with SQL, APIs, data modeling, or integration architecture preferred.
  • Ability to understand architectural trade-offs and challenge technical assumptions; production coding is not required.

Benefits

  • Remote-first work environment.
  • Global team spanning 10+ countries.
  • Equal opportunity employer.
  • Flexible location, with remote eligibility indicated by the role.

Interested in this position?

Apply directly on the company website

Apply Now

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