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Lifecycle Director- Health & Wellness

2 months ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
E-commerce Email Marketing GCP Power BI
Apply Now
Hi-Altitude Brands

Hi-Altitude Brands

Hi-Altitude Brands specializes in developing and nurturing iconic brands by combining strategic insight with creative execution, all while operating from their base in Los Angeles.

Media
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Description

  • Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement.
  • Translate revenue, acquisition, and retention goals into lifecycle OKRs and quarterly execution plans.
  • Manage the Email/SMS Marketing Manager and oversee campaign and flow execution in Klaviyo.
  • Set segmentation strategy and lifecycle programs for onboarding, retention, replenishment, win-back, and re-engagement.
  • Develop retention and subscription optimization strategies to reduce churn, improve repeat purchase behavior, and drive renewals and upsells.
  • Optimize the subscription journey across Shopify Plus and Recharge to reduce friction and improve trial-to-repeat conversion.
  • Build, launch, and continuously optimize a loyalty and rewards program integrated with Shopify Plus, Recharge, reviews, and lifecycle communications.
  • Design and execute review acquisition programs through email and SMS, including automated requests, timing optimization, and A/B testing.
  • Lead incrementality-focused experiments, cohort analysis, and lifecycle reporting to measure revenue lift and inform decisions.
  • Collaborate cross-functionally with marketing, ecommerce, analytics, product, supply chain, CX, and Shopify development teams.

Requirements

  • 7-10+ years of experience in lifecycle, retention, or CRM marketing at DTC consumer brands in health, wellness, beauty, or consumables.
  • 3-5 years of experience at Director level or above.
  • Proven success building and scaling subscription retention programs that materially improved LTV and reduced churn.
  • Hands-on experience with Klaviyo, Recharge, and Shopify Plus.
  • Experience evaluating, selecting, and launching a loyalty and rewards platform such as Okendo, Yotpo, Smile.io, or comparable tools.
  • Strong analytical skills with hands-on use of Power BI, BigQuery, and Funnel.io.
  • Comfort interpreting MTA and MMM outputs from tools such as Northbeam or comparable platforms.
  • Experience designing and running incrementality-focused experiments, including holdouts, cohorts, and controlled rollouts.
  • Direct management experience leading at least one execution-focused individual contributor in email/SMS, lifecycle, or CRM marketing.
  • Strong understanding of email and SMS compliance requirements, including FTC, TCPA, CAN-SPAM, and GDPR.
  • Experience in a subscription-first business model where retention drives the majority of revenue.
  • Remote-first mindset with ability to lead a distributed team effectively; located within driving distance of Los Angeles, CA preferred.

Benefits

  • Competitive salary.
  • Fully remote position.
  • Flexible time off plus 9 annual company holidays.
  • Paid birthday vacation day.
  • 100% company-paid medical, dental, and vision insurance for employees.
  • 100% company-paid life insurance and short-term disability coverage.
  • 3% employer 401(k) contribution regardless of employee participation.
  • Matching charitable contributions up to $2,500 per year.
  • $1,200 annual work-from-home stipend.
  • Calm app subscription, pet insurance, free monthly product samples, team discounts, and an employee referral program.
  • Professional development fund.
  • Collaborative and innovative work culture.

Interested in this position?

Apply directly on the company website

Apply Now

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