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Senior Digital Fundraising Manager

3 months ago
United States
Full-time
Senior
Email Marketing Manager
Project and Program Management
CSS Digital Marketing Email Marketing Google Analytics Google Tag Manager HTML
Apply Now
Interactive Strategies

Interactive Strategies

Interactive Strategies specializes in providing comprehensive web design and digital marketing services, combining strategy, design, content, technology, and marketing to create impactful online experiences for its clients.

Media
51-250
Founded 2001
View All Jobs 2

Description

  • Create integrated digital marketing strategies that drive donations, lead generation, and other conversion goals.
  • Build strong client relationships through effective communication and project management.
  • Plan and execute creative, conversion-focused email campaigns.
  • Collaborate with design and content teams to develop donor-engaging campaign concepts.
  • Work with the digital advertising team to implement and track paid social, paid search, programmatic, and connected TV campaigns.
  • Optimize digital fundraising and marketing campaigns to improve ROI across channels.
  • Develop client reporting, analyze performance data, and recommend next steps based on results.
  • Conduct audits of clients’ digital marketing and fundraising efforts and establish future benchmarks.
  • Evaluate emerging tactics and provide thought leadership on adoption opportunities.
  • Research industry trends to inform content ideas and anticipate audience needs.

Requirements

  • Bachelor’s or Master’s degree.
  • 5-8+ years of digital marketing and/or digital fundraising experience.
  • Agency experience is a plus, but not required.
  • Experience creating conversion-driven strategies that map marketing activities to the user journey or funnel.
  • Proven experience planning and deploying results-driven email marketing campaigns.
  • Working knowledge of HTML/CSS.
  • Experience with email marketing platforms such as Engaging Networks, EveryAction, or similar tools.
  • Strong understanding of digital advertising channels and how they work together.
  • Strong analytical skills and data-driven thinking.
  • Experience with reporting analysis and website analytics tools such as Google Analytics and Google Tag Manager.
  • Experience conducting digital marketing audits and building strategies from data findings.
  • Up-to-date knowledge of current digital marketing trends and best practices.
  • Open to a remote position.

Benefits

  • Company-sponsored health, vision, and dental insurance.
  • Pre-tax Flexible Spending Account (FSA).
  • Profit sharing.
  • 4 weeks of vacation/sick time from day one, increasing to 5+ weeks at year three.
  • Company-paid short-term and long-term disability insurance.
  • Company-paid life and AD&D insurance.
  • 11 paid holidays.
  • 401(k) with company match.
  • New business referral bonus.
  • Professional development opportunities.
  • Flexible work schedule.
  • Pre-tax DC Metro SmartBenefits.
  • Salary range of $82,500 to $108,000, commensurate with experience.

Interested in this position?

Apply directly on the company website

Apply Now

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