Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014

Description

  • Own the strategy, P&L, and results for Shopify and TikTok Shop growth.
  • Scale combined Shopify and TikTok Shop revenue toward $20M+ within 18 months.
  • Test and optimize paid social advertising across Meta and TikTok to meet ROAS targets.
  • Launch and refine bundle-based funnels, offers, and seasonal campaigns that improve conversion and profitability.
  • Oversee homepage, product page, and collection merchandising to strengthen funnel performance.
  • Lead lifecycle marketing across email and SMS, including welcome, cart abandonment, post-purchase, and win-back flows.
  • Build and maintain SOPs, testing roadmaps, weekly scorecards, and monthly growth plans.
  • Analyze weekly performance data, forecast results, and identify scaling opportunities.
  • Lead, coach, hire, and manage a cross-functional ecommerce pod and external contractors.
  • Coordinate with affiliate, UGC, Amazon, and leadership teams to support growth initiatives.

Requirements

  • 5 to 10+ years of experience in DTC ecommerce, especially Shopify and paid social.
  • Proven track record of scaling ecommerce brands past $20M in revenue.
  • Experience owning revenue and profitability targets, including weekly P&L management.
  • Deep expertise in Meta Ads and TikTok Ads.
  • Hands-on experience with Shopify, Klaviyo, and Postscript.
  • Strong background in bundles, upsells, and LTV optimization.
  • Ability to write and review high-converting landing pages.
  • Experience leading a fully remote team with clear weekly cadences.
  • Alignment with values of extreme ownership, relentless innovation, and integrity above all.

Benefits

  • Remote-first work environment built on autonomy, creativity, and accountability.
  • Real ownership and authority over channels and decisions.
  • Close collaboration with leadership, including the CEO.
  • Access to ongoing learning, training, and tools for DTC development.
  • Opportunity to work with an A+ team that values excellence and growth.
  • Access to Josh Hadley’s network through the Ecomm Breakthrough podcast.

Interested in this position?

Apply directly on the company website

Apply Now

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