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Senior Manager, Retention and Lifecycle

59 minutes ago
Anywhere
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM E-commerce Email Marketing
Apply Now
Grüns

Grüns

Grüns is a company that offers comprehensive daily nutrition solutions to fill the nutrition gaps experienced by 92% of people. Their products support gut health, energy, immunity, recovery, beauty, and focus with plant-based, vegan, and gluten-free op...

Food Products
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Description

  • Own 1:1 personalization across email, SMS, direct mail, and future one-to-one channels.
  • Manage automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, subscription conversion, and cross-sell.
  • Transform the lifecycle program from manual campaign production into an always-on, self-optimizing testing engine.
  • Build the email and SMS list growth engine beyond standard on-site capture.
  • Evaluate and implement tools for customer data enrichment and use that data to inform message, channel, and timing decisions.
  • Lead an offshore production team through design, build, and QA.
  • Partner closely with ecomm, paid media, CX, and data teams on retention initiatives.

Requirements

  • 5-8+ years of in-house experience owning lifecycle, retention, or CRM at a consumer subscription brand.
  • Experience owning both automated flows and one-off campaigns across email and SMS end to end.
  • Experience running a structured testing roadmap with holdouts and measuring incremental impact.
  • Hands-on experience implementing personalization or data enrichment tools.
  • Strong use of AI as part of building, testing, sending, and reporting workflows.
  • Bonus: experience at a company with both subscription and retail businesses.
  • Comfort working in ambiguity and owning programs end to end.

Benefits

  • Base salary range of $130,000-$160,000 plus bonus, depending on experience.
  • Comprehensive benefits package.
  • Fully remote work environment with biannual in-person off-sites.
  • Strong benefits coverage for you and your family.
  • Generous PTO.
  • Free Grüns subscriptions.
  • Health and wellness-focused perks.

Interested in this position?

Apply directly on the company website

Apply Now

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