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VP of Player Engagement

2 hours, 45 minutes ago
United States
Full-time
Executive
Email Marketing Manager
Marketing and Growth
Apply Now
VGW

VGW

VGW is an interactive entertainment firm that specializes in creating innovative, free-to-play online social games, including popular platforms like Chumba Casino and LuckyLand Slots, which have been entertaining North American players since 2012.

Internet Software & Services
251-1K
Founded 2010
View All Jobs 4

Description

  • Develop and execute monetization and retention strategies across the full player lifecycle, from first purchase through long-term lifetime value maximization.
  • Unify CRM and Live Operations into a synchronized enterprise-wide player engagement function.
  • Use data science, analytics, and player insights to optimize monetization levers, live events, and channel performance.
  • Partner with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable lifecycle strategies.
  • Lead, mentor, and resource a global player engagement team.
  • Ensure revenue strategies comply with risk, compliance, and responsible gaming requirements.
  • Optimize personalization, segmentation, engagement, and loyalty programs across VGW’s brands.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Design, or an equivalent field.
  • 10–15 years of leadership experience in marketing, business development, or account management.
  • Enterprise-level strategic thinking with the ability to turn vision into measurable outcomes.
  • Strong commercial acumen and deep understanding of customer lifetime value, retention, and monetization levers.
  • Expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
  • Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
  • Proven ability to lead and manage large teams.
  • Clear understanding of customer needs and concerns.
  • Experience working with data science, advanced analytics, and cross-functional product and finance teams is preferred.

Benefits

  • Flexible work arrangements, including remote work.
  • Competitive compensation, perks, and benefits.
  • Opportunities for learning, professional growth, and career advancement.
  • Diverse and inclusive workplace culture.
  • Work environment focused on employee support and healthy work-life balance.

Interested in this position?

Apply directly on the company website

Apply Now

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